Monday, January 14, 2008

'Benefitting the Financial Services Customer with Web2.0'

My company 'Ideal Interface' has been working on providing insight into on how Financial Services can benefit their customers with Web2.0. This work has resulted in us producing a white paper in the form of an Executive-level presentation.

This is uploaded here:
http://www.slideshare.net/haydens30/fs-web2-v2/
[comments welcome please]

When putting together the research for this piece of work, its been interesting to see the different ways in which those in the FS space are embracing Web2.0 (and which specific parts). What has become most obvious is that no two companies are approaching this in the same way and that certain companies are leading the way in their extended conversation with the customer.
Wells Fargo seems significantly further than most, for example it has 4 blogs that post regularly:
http://blog.wellsfargo.com/
I've also been listening to First Direct's podcasts as a result:
http://www.interactive.firstdirect.com/podcast.html
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