Friday, April 11, 2008

Controversy

I've previously mentioned about several companies that have blogged when things have gone badly. This can earn them credibility at the same time as courting controversy. The recent McKinsey's article explains further about this and mentions:

Companies or brand that have at one time or another been associated with
controversial business practices should develop a deep understanding of what
influential online voices are saying about them

So... how should a company decide what to do?
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