Friday, June 13, 2008

Just how good are social media monitoring tools?

Following some recent investigation into Social Media monitoring tools, I found this interesting article from Daniel Riveong at e-Storm:
http://www.emergence-media.com/2008/04/social-media-monitoring-broken-conversations-broken-tools/

I think he actually has a well made point. Tracking the buzz within the blogosphere and other social media is one thing, but these tools are still growing in their capabilities.

What they current have a particularly difficult with is following the dialogue that takes place over several sites or sevices. These conversations are similar to family members that change and take on new personalities depending upon their environements and influences. All comments and discussions may well be relevant, but they are also getting increasingly complex to follow, especially as new methods appear (e.g. who used http://www.twitter.com, http://www.friendfeed.com or http://www.plurk.com a year ago?)

However, don't over-do the measurement though, as this article from Commetrics highlights.
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