Monday, October 13, 2008

Quality in the DNA

We've just spent the last few days in Switzerland at the headquarters of a very large food company (so no hint there then!).

Having ventured again to the land of cuckoo clocks, cheese & chocolate, I became a little heavier, happier and once-again amazed by the professionalism and quality of everyone in the country I've had dealings with. From hotel staff & train conductors, through to store owners & the executives we met, everyone seems to been intent on providing a professional service. When I asked a friend & former colleague why it was that everyone one in the country had this approach he replied:
"Quality is in the DNA here"
Having now returned to the UK, I've now thought more about how other countries, companies and individuals could learn from the Swiss and their approach to quality. In a commoditised world where one product is now so globally similar to another, its nice to know that quality can still make a difference.
Post a Comment