Wednesday, October 1, 2008

Vodka, Petrol & Bankers

What do these three have in common?

Well, in Interbrand's most recent research of the 100 Best Global Brands, the only 3 companies that come from the UK are:

  • HSBC - Financial Services (No. 27)
  • BP - Energy (No. 84)
  • Smirnoff - Alcohol (No.89) - its parent company is Diageo
What relevance is this? Well, as someone from the UK, I see it as a shame that we don't have more. Perhaps its also notable that although this a Global report, 52 of these brands are based in the United States.

The rest of the World is represented as follows:
  • Canada : 2
  • France : 8
  • Finland : 1
  • Germany : 10
  • Italy : 4
  • Japan : 7
  • Netherlands : 3
  • Republic of Korea : 2
  • Spain : 1
  • Sweden : 2
  • Switzerland : 5
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