But for those who have never done this before, beware... its a minefield!
And for those who have... well, my sympathies.
As the old joke goes:
When a lost person went up to someone and asked them for directions, the response was... "don't start from here".
Creating your channel approach is a little like being lost. Not only is it a case of where you want to go, but also it is:
- How did you manage to get to where you are right now? (history)
- What do you currently know ? (data)
- How do you want to get there? (tools & technology)
- What's the journey ahead like? (impediments)
If you're planning your multi-channel strategy for 2009, consider starting from an informed and understood place. Oh, and obviously be careful who you ask for directions along the way!