Thursday, December 18, 2008

Online PR still too specialist?

Back in August of this year a survey by Big Mouth Media reported that out of 100 UK PR firms, 79% did not have dedicated online PR services and could be missing out on an opportunity. It now seems that the market hasn't moved much further on.

A new Econsultancy Online PR Industry Benchmarking report, based on a survey of 300+ marketers & PR folks in the UK states that:
Online PR is still clearly viewed as a specialist and technical PR function by many respondents.

If companies outsource their Online PR to agencies or specialists, the breakdown is as follows:
  • 51% use PR agencies
  • 29% search marketing agencies
  • 22% web development agencies
I therefore think the picture is still far from clear right now. Whilst some PR agencies have obviously risen to the challenge, others are happy to let web-specific agencies eat their lunch.
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