- Cartier's MySpace Site
- McKinsey Quarterly on Twitter
Then, after further investigation, I found out that other people have done this already, such as:
- Peter Kim:
So it seems that Brands have truly woken up about social media. But whilst some of them made the jump, a lot of brands have so-far yet to crack it. Zachary Rodgers, from digital marketing site ClickZ.com says:
But these breakaway hits are by and large exceptions to the rule. And the rule is this: Marketers can't easily build awareness on social media sites -- not yet anyway.
Perhaps 2009 could be the year this rule gets broken?