Friday, January 23, 2009

Online retailers have ROI issues too

Are you a marketer who's having difficulty deciding where to spend your online budget? Or are you struggling to work out the Return on Investment for your digital campaigns?
Well, you're not alone!

‘The Eyes & Ears of Digital Marketing Survey’ done at the end of 2008 for Coremetrics examined the effectiveness of the digital marketing formulas from different European online retailers. It found that 96% of Marketers don’t Measure ROI Across All Online Marketing Activity and a third do even not know where to allocate digital marketing budget.

Despite this, a third of the respondents were expecting to add further online tactics to their marketing mix in 2009....
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