So, what's my perspective? What's the best channel? Is it....
- Posts to MyBeboFaceSpace?
- Email bulletins
- RSS feeds
- Regular Blog posts
This goes for Marketing departments through to PR teams and even further afield. If your customer demographic (or just particular segments) communicates via two main channels (e.g. Email & RSS), then you need to as well. Also, don't forget that as nothing stays the same for very long, you will need to monitor your customer / channel mix and perhaps change this over-time.