Wednesday, March 4, 2009

Regulation for Online Behavioral Marketing

It has been reported yesterday that prominent members of the UK Online Marketing industry have now agreed to regulate Internet advertising that uses behavioural techniques.
http://uk.reuters.com/article/businessNews/idUKTRE5225JR20090303

This must go some way to address the concerns raised about Phorm trials last year. However it will not stop Phorm being introduced in 2009 and may not entirely stop some of the less-than-genuine behaviour that has been seen from them recently.
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