Believe your eyes - digital media influences

You hear so may stories these days about huge brands and life-changing things being influenced by digital media. However even the more mundane stuff is now being affected by online advertising.

In a report just published by 'Ad-ology Research', 42 per cent of US customers said they wereaffected by influences such as Internet sites and web search results

A significant minority of people are influenced by online marketing when they purchase contact lenses or spectacles,

Further information is available here: http://contactlenses.co.uk/contactlensesnews/article10598/digital-media-influences-contact-lens-buyers.html?catid=4&pageNo=1