An article from Travolution caught my eye recently.
Apparently there is a view that some of the online travel marketing spend is moving away from PPC (Per per click) advertising in the search giants to metasearch travel sites (e.g. Kayak).
According to Wouter Blok from European Hotel site http://www.easytobook.com/ he has seen conversions quadruple from such sites.
However, is this conversion rate standard for the rest of the industry or has Mr Blok just not used PPC correctly?