Monday, November 16, 2009

UK eCommerce continues to get more usable

In the run up to Christmas, Online Usability agency Webcredible have released their latest report that evaluates the websites of 20 of the UK's leading high street retailers. The Online usability research shows that once again WHSmiths have retained the top spot, but this year have been joined there by Marks & Spencer.
http://www.webcredible.co.uk/user-friendly-resources/white-papers/ecommerce-usability-2009.shtml

The report makes fascinating reading, not only with some great insight (e.g. how Waterstones provides contextual search within a specific product category - which I find particularly useful) but also that it still misses out some of the major online high street players (e.g. River Island).
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