Saturday, February 27, 2010

When More Website Visitors Hurt Your Business

There's a well-used phase that states "More is less" and this is very true with websites that cannot handle their peak traffic. Once your website reaches the limit of the number of users, connections, bandwidth or other constraint, the more after that you get... the worse the experience is for all of them.

And since these peak periods for websites are usually the time they want to communicate or sell the most... this actually does more to harm their business than at other times. In fact according to a recent piece of reaserch by Gomez... with 51% of eCommerce customers usually shopping at peak times, you really don't have a choice if you're the website manager, but to make sure your site can handle any level of usage.

The SlideShare Presentation giving the report highlights is below:
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