Monday, March 1, 2010

Bad product reviews

I've recently submitted a bad review of a product I purchased online from Amazon.co.uk

This was after a product I ordered from a company called Vanguard Tech failed to be delivered (I ordered a USB wireless adaptor and a USB CD Rom drive turned up in error. I then returned this, but my wireless adaptor never materialised).

You can read my review here:
http://www.amazon.co.uk/review/R3R3TCNMU01R3M/ref=cm_cr_rdp_perm

Now its not often that I give bad reviews, believing that its better to praise a company or person for doing something well, rather than the criticise an individual or organisation. However, in this case I feel quite justified in criticising Vanguard Tech for their failure to deliver or even answer my emails.

And this claim of justification has got me thinking about why others such as myself post bad product reviews in user generated content areas such as the one I used on Amazon.... Its not just because we have a personal gripe against the company (sure, I lost about £10 which I would have preferred not to have done), its because I don't want others to suffer the same fate and would like them to order the right thing.... and perhaps actually get their product.

I therefore see bad reviews as contributing to the social sentiment about a product, in-turn shaping the greater view of the supplier or seller.

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