Tuesday, March 16, 2010

Fortune 500's use of Social Media

Following on from my post a few days back about the sorry state of UK corporate blogging, I was slightly encouraged by a recent report from our US cousins about the use of Social Media in the top Global Companies.

The Center for Marketing Research at the University of Massachusetts Dartmouth has done one of the first proper studies of the Fortune 500’s adoption and usage of social media:
http://www.umassd.edu/cmr/studiesresearch/2009F500.pdf

One of the best-known forms of social media blogging was measured and analysed. The report found that only 22% of the primary corporations listed on the 2009 Fortune 500 have a public-facing corporate blog and have actually posted in the past 12 months. This was an increase from the 18% who did the same in 2008.

However (and suprisingly) 35% of the same companies had Twitter account that had one or more postings within the past thirty days.

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