Wednesday, March 10, 2010

Travel and Social Media - Part 2

It was over 3 weeks ago now that I attended to Tnooz Barcamp 2 following the Travel technology Show at Earls Court in London. It was then I promised in a short blog posting (written on the way home from that event) on the use of Social Media in the travel market.
This is that eventual article.

Now the main purpose of an company using social media must be to create a dialogue with customers (past, current and potential).

Top of all the social media use by travel companies must come blogs. The web log (hence 'blog) was meant as a living diary of things done, so it comes as no suprise that trabel and blogs go hand-in-hand. In fact blogs now contain thousands of travel commentaries and reports from travellers who provide open, eye-witness and contemporary review points.

I'll not try and list my own favourites, so here's travelblog's list of the Top 100 Travel Blogs this month:
http://travelblogsites.com/2010/03/03/travel-blog-top-100-march-03-2010/

Note:
Its therefore a little hard to understand why the Travel Social Nework 'Where are you Now?' (http://www.wayn.com/) isn't more popular than it is. However it seems that during 2009 new registrations to WAYN grew significantly and new registrations in the site reached nearly 10,000 in December.

And suprisingly some of the other social networks I would have expected to have been popular with travellers, such as Twitter and Flickr (the most popular photo sharing site, now owned by Yahoo). These two sites came comparatively low down the ranks of usage when compared to the giants of Facebook and video sharing YouTube in a recent Hotelworld survey;
http://www.tnooz.com/2010/02/23/news/twitter-way-down-list-of-social-media-sites-used-by-budget-travellers/

So what's next for Travel and Social Media? Well... I've a hunch its going to involve innovations such as real-time geolocation based services (e.g. foursquare.com, where you tell friends where you are right now) or even the new planning / event / location based service http://plancast.com/
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