This is that eventual article.
Now the main purpose of an company using social media must be to create a dialogue with customers (past, current and potential).
Top of all the social media use by travel companies must come blogs. The web log (hence 'blog) was meant as a living diary of things done, so it comes as no suprise that trabel and blogs go hand-in-hand. In fact blogs now contain thousands of travel commentaries and reports from travellers who provide open, eye-witness and contemporary review points.
I'll not try and list my own favourites, so here's travelblog's list of the Top 100 Travel Blogs this month:
Its therefore a little hard to understand why the Travel Social Nework 'Where are you Now?' (http://www.wayn.com/) isn't more popular than it is. However it seems that during 2009 new registrations to WAYN grew significantly and new registrations in the site reached nearly 10,000 in December.
So what's next for Travel and Social Media? Well... I've a hunch its going to involve innovations such as real-time geolocation based services (e.g. foursquare.com, where you tell friends where you are right now) or even the new planning / event / location based service http://plancast.com/