No matter what the size of the organisation is, I recommend putting together a digital strategy. This doesn't have to be a huge document starting with a table of contents and ending with several appendices... It can just start with just a statement of intent and evolve from there. All journeys have to start with a first step in one direction....
Its also surprising when you find out that even the basics haven't been thought-out. So for those who have yet to consider the essentials.... here's a few key pointers and examples to get you started:
Q1: What are your business aims?
Q2: What other business strategies / plans do you need to consider?
We need to integrate the company brand & communications approach, our short & long-term sales & marketing plans as well as key parts of the IT and Operations road map.
Q3: How are you going to grow your business online?
Use a combinations of the following:
Retain existing customers
Re-engage & re-activate lapsed customers
Convert all customers better
Have you covered the basics?