Wednesday, September 22, 2010

Does Facebook Places mean the end for Foursquare?

As regular readers and followers of my Twitter stream will know, I'm a frequent user of the Geo-location based application Foursquare. I've been using it for most of the year now and I like its combination of gaming (I am currently having a competition with a fellow nearby user to be the Major of our local Pizza restaurant) and tips... where I have been know to give the odd negative review.
However, Mark Zuckerberg made the announcement last week that Facebook will now extended the availability of its geo-tagging service Facebook Places to the UK (and Japan).
Facebook Places has up until this week only been available in the US, but it is now live here in the UK and already seems to be building up users (if my friends are anything to go by). The service is already built into the iPhone Facebook application, however other mobile users (Blackberry, Android, etc.) will have to wait for their developers to catch-up and for now can only use the service via the 'touch' version of the site accessed with a mobile browser.

But with the launch of this service, I am sure I'm not the only Foursquare UK user who thought "hey, why use two applications when one will now do?". Or to put it anther way, given the 500 million Facebook users, does this spell the beginning of the end for Foursquare?

Possibly... but I have an idea... sell the product to a bigger company right now!

But who? Well.... if:
So who's left to buy up little old Foursquare?

Microsoft?

Perhaps. Although it also failed to buy Foursquare in April for the assumed $100m+ price tag, you can't help but think that Foursquare's value may have decreased a little now that Facebook has entered the market.
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