“Why Hayden, it’s Facebook and Twitter of course, right?”.... Wrong!
Social Media is the use of technology (and specifically the Internet) to connect people with people. This creates new and exciting ways for them to meet, interact and engage with each other.
Note: Yes, this does include revolutions!
Specific social networks facilitate this connectivity
- Facebook : personal
- Linkedin: business
- Twitter: short (& trivial)
So next time someone claims that social networks are worth so much is because they have so much great functionality or because brands are there... my suggestion is to tell them its because that's where the humans are. And humans engaging with other humans is what social networks are really about.