a number of digital tools available to the modern PR agency. The more I talk with clients and prospects, more I believe that the two essential tools of the modern PR trade are
Social Media and Search Engine Optimisation.
However it is the combination of these two that creates an extremely potent mix that has a two-fold benefit...
- Search Engines are the place where people look for instant answers, or at least for clues to to the questions they have.
- Social Media is the online place where they engage with their friends, colleagues and confidants