But as I've posted about before, Social Media maturity isn't equal in all companies and I even developed the social media maturity matrix last year as a way of benchmarking a company's evoloution and adoption.
So it was good to see Forrester research releasing this post earlier this month as asking "Where is your company on the social maturity scale?"
This piece, a mere taster of the huge research that Josh Bernoff and Ted Schadler have done as part of their analysis into the social media maturity of organizations also forms an additional chapter to the incredibly popular Groundswell book.
The diagram they have provided shows a four point scale progressing from early adopters through to laggards and describes the various stages along the way of:
- Dormant stage (laggards)
- Testing (late majority).
- Coordinating (early majority).
- Scaling and Optimizing (early adopters).
I guess I'd also like to see how my model of social media maturity stacks up against theirs.