Saturday, October 8, 2011

Social Local Mobile - innovation begins now

A recent study predicted that the value of online shopping through the web and mobile commerce will grow to £33.7 billion by 2015, representing an annual increase of 4.5 per cent.

Even Google have recently shown their aim to target mobile devices by the purchasing of Motorola Mobile and got social with the release of Google Plus (no, I don't use it either). They also have a pretty big hand in location-based online search and offers via the Android mobile operating system.

Sure.... 2010 was really the year of Social Media, 2011 is the year of mobile and location-based services such as Foursquare are stil growing in use. However, for me it is the combination of Social, Local and Mobile together that now forms a digital trinity of innovation, instant access and ease of use.

And I don't use the word innovation lightly, as I believe that this combination of technologies is where will see the next tide of Internet innovations come from. The next year or so are going to be really intersting and I'm looking forward to watching how back-room developers and start-ups take advantage of these and come up with fantastic concepts that leverage the always-on and socially-conncted online population.
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