Friday, May 4, 2012

Turbo-charging your digital marketing strategy workshop


This week I flew off to participate in a day of meetings and discussions about the digital marketing plans for a well know IT equipment manufacturer.

The whole day went really well (in my opinion) and as well as meeting people I'd only spoken to on the phone before, I got to do what I really enjoy.... Standing up at a whiteboard with a marker pen & post-it notes and working in a collaborative way to map out "what the short and medium term will look like".

Doing this sort of workshop can at-times be a little daunting, however I've done enough of them in the past to be able to cover most problems that are likely to occur. But this session was actually made a lot easier by two important factors that I wanted to share:

Firstly, by having an agency team around me who are not just smart (even though we all got up before 4:30am that morning to catch our flight), but able to think in a commercial and practical way.

Secondly, having a couple of clients participate in the workshop who are not only digitally-savvy, but driven, passionate and fun at the same time.

This all meant we were able to not only get the plan of work for the short & medium term mapped out, but we got to understand far more about the supporting factors, systems and processes necessary to deliver the business objectives. In essence, getting twice the work done in the same amount of time.

If only every workshop could be like that!
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