Thursday, September 27, 2012

Getting email personalisation wrong

This morning I received an email from the popular discount / voucher service Vouchercloud.

Now I'm sure I would have noticed calling myself 'Louise' when signing up for this service. But a quick check shows that all previous emails they have sent me are addressed to 'Hayden'.

Phew..... For a minute there I got confused. I therefore wonder if anyone else got the same issue.

Perhaps a simple slip, but poor personalisation can't help deliverability or click-through rates.
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