Friday, September 21, 2012
The era of tCommerce
It seems that for the last decade, every successive year was going to be "the year of the mobile".... up until last year, when it actually was! However, if you asked someone 10 years ago when the "year of the tablet" was going to be, they would probably have shrugged their shoulders or maybe muttered something about having "seen some devices back in the 90's that never really took off", etc.
But the tablet has arrived and now is a major platform for the consumption of online content (although perhaps not for the production of content).
This is exemplified by the recent statistics from the BBC, that showed how Olympic viewing on connected devices peaked in the evenings, when the tablet became the most popular device as people settled down either just with one or together with their TV (in the so-called 'second screen experience').
Furthermore.... if you'd suggested to anyone sane, even 3 or so years ago, that ecommerce transactions on a tablet would be a major revenue stream for a lot of businesses, they probably wouldn't have believed you, me included. But as we all know now the tablet, mainly in the form of Apple's iPad device, now makes up a significant proportion of our modern device usage with a great deal of this activity naturally online. And online activity for a lot of people means shopping (especially if you're my wife!).
So has the era of tCommerce or tablet commerce arrived?
In my opinion..... most definitely.