Thursday, October 11, 2012

A surplus of creative feedback

Just ask anyone in the media, marketing or promotional industries and they will tell you how difficult it can be to get sign-off of anything creative.

From clients that "just want a few extra changes" through to the wholesale madness that is "I don't like it, do it again".... Everyone has an opinion on creative work, everyone.

But just like every waiter in LA being an out-of-work actor and every taxi driver in London having a cure for immigration or Chelsea's failures in European Championships... Everyone seems to think they know how what good design looks like, even if they're not even asked.

You never get this in other industries (usually). Architects don't get treated like second-rate draftsmen, car mechanics are taken at face value on the quality of their work and I've never heard a hairdresser told "oh just do something and I'll tell you if I like it when it's done".

But give a client a single website design at breakfast and you'll have 10 different pieces of feedback by elevensies, plus a few more contradictory ones by lunchtime.
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