Thursday, October 18, 2012

Above the fold?

"Out of sight out of mind"

It's a pretty blunt saying, but for me it kinda sums up my thoughts about the 'fold'....that part of any web page that you have to scroll below to read stuff.
http://en.wikipedia.org/wiki/Above_the_fold

And although we now have a generation of smartphone users who are accustomed to scrolling with their thumbs, I still believe users on PC's and tablets are less likely to scroll to content below the fold as it means they have to carry out another action.

Jakob Nielson also agrees with me:
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.
Obviously this topic is entirely subjective and a lot has to do with the user experience and design of the page. Plus there are now a LOT of different screen resolutions out there, meaning that content pushed entirely off of one screen could well be sat in the middle of someone else's. On top of this, a lot of people think that fold issues are a myth.....

But a recent Google update may make more of a difference to those interested in the benefit of the fold, especially those with more advertising at the top of the page. Now Google have updated their Page Layout algorithm, which is designed to reward sites with content, rather than ads, above the fold.
http://searchenginewatch.com/article/2216227/Google-Updates-Above-the-Fold-Page-Layout-Algorithm
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