Monday, October 29, 2012

Going back to Google Analytics

There comes a time in your life-long learning where you decide not to keep up with certain subjects.

The latest HTML / CSS code, the specific configuration of some lesser-used Content Management System functions and whatever is number one in the pop charts.... Are all items of information I no longer learn or retain in my brain.

And to be honest this is the same for the finer and more recent workings of Google's free website analytics package. As I've used a number of web analytics packages over the last few years, my reliance on Google Analytics has reduced and I've now realised that, along with the product updating, my understanding of the entire suite of tools within Google Analytics is not up to scratch.

I'm therefore putting my nose back into the latest version (3rd edition) of the GA bible, Advanced Web Metrics by Brian Clifton.

I think the current aim will be to wade through this book again (I used to have a version of it a couple of years back, but gave it to someone) and possibly sit the Google Analytics IQ qualification tests...... depending on how much time I actually get.
Post a Comment