This means that the ubiquitous iPad does now have some serious competition in the tablet market and therefore this leads to an overall increase in tablet ownership.
The above diagram, provide by The Economist & Pew Research shows just how much the market has changed in one year.
In my opinion there's a battle coming. One that will be fought in full view of all of us (and most will get caught in the crossfire). The war over mobile commerce.... which is set to explode over the next few years.
Don't believe me?
Well Business Insider do, as they have predicted several mobile commerce trends over the next few years.
Their predictions pretty-much reflect a lot of my own thoughts:
- Mobile commerce is getting bigger and bigger
- Mobile payments will fuel this growth
- Tablet growth will drive up this usage even further
- The SoMoLo 'holy trinity' of Social Mobile & Local will be attractive to marketers (although specifically how they will take advantage of this, I'm not sure yet)