Friday, November 23, 2012

Google Hotel Finder pushes results off the screen

Last week I had a quick outburst at Google for managing to take up most of my screen real estate with adverts. This previous posting was based upon a search for car insurance, which left only one organic search result on my 1366 x 768 laptop screen.

So, with the dark launching of Google's Hotel Finder application yesterday to much of the UK's searching traffic, I was keen to try it out. The subject of this particular functionality will probably be discussed in a later post, but for now I couldn't get past one obvious fact...


... that Google's new hotel search tool takes up a lot of space on the page. 

Just take the screen shot above as an obvious example. Here, following a search for "hotel in glasgow" I get a page displaying: pay-per-click adverts, a map showing the location of some hotels in Scotland's fair city and now the sponsored zone that allows me to enter my required date range and 4 price-based links.

But a quick image edit later, you can see what this page looks like if you remove all the adverts.

And this is being gracious, considering the map is a link to another page that has several PPC links in pole position on the page.

So, well done Google, for managing to completely push all organic results off of the screen of my pretty high-specification laptop. Are you trying to do away with the search engine optimisation industry entirely?

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