Monday, November 19, 2012

Have yourself a very merry tablet Xmas

As sales of tablets continue to grow and the market fragments into numerous smaller ones that cater to different user needs (media player, e-reader, games machine, laptop replacement, etc)... The end users and the device makers both seem to be the beneficiaries. Worldwide sales are now predicted to climb to over an estimated 100 million units in 2012 (a 98 percent increase from 2011 sales of 60 million units according to Gartner, Inc.)

Also if you run a website, you will probably have seem the jump in tablet usage from your website analytics over the Chirstmas periods of the last two years. So therefore, it is highly likely that there will be another jump in tablet users this holiday period (I'll also try and use the phrase 'Holiday Period' more often, rather than just Christmas and New Year, as this trend is a global one... with users who celebrate Thanksgiving and Hanukkah also driving sales in the winter months).

So with over 60% of tablet owners planning to research and then purchase holiday gifts, decor and food items this Winter, it is highly likely that you will see yet another jump in tablet usage.  This means that if you have not already considered the compatibility of your website on such a device, you are already behind the curve. To make matters worse, the types of device you now need to build and test for have grown significantly in the last year.

It looks like site owners and online retailers have yet more headaches on the run-up to their busiest period.

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