Monday, December 31, 2012

Making predictions for the year ahead

In my newer blog in The Drum website, I've made seven predictions for 2013:
http://www.thedrum.com/opinion/2012/12/31/e-commerce-2013-some-predictions

My list comprises of the following:
  1. Site traffic will continue to increase
  2. The number and range of online retailers will grow
  3. Mobile e-commerce will continue to bloom
  4. Regional e-commerce will mature
  5. Average order value drops
  6. Multi-channel focus on the customer
  7. Attribution becomes more than a concept
From this list, it will be interesting to see which ones will actually come true and which will ones might not happen (or at least until 2014).

And all that remains of this year is for me to wish you a prosperous New Year.
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