Tuesday, February 26, 2013

Presenting attribution correctly

Today I was not only lucky enough to be invited along to the Strathclyde University Business School's workshop on Big Data and Social Media... I also presented on one of my favourite topics:
The Multi-Channel Consumer And Their Influences To Purchasing


One of the hardest things I wanted to show was the different paths that consumers take on their multi-channel paths to purchase.

This journey (albeit just for one customer) is quite difficult to depict in a linear way and in the end I resorted to showing all the channels as a set of swim-lanes. In the photo taken above, you will see me in the middle of my presentation trying to explain the concept.

I hope the audience understood what I was trying to say.

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