Monday, August 26, 2013

The Key Objectives For Any Digital Strategy

Every major organisation now needs a Digital Strategy, or should have one already. But is your strategy underpinned by some simple core objectives?

Here are mine:

  • Be great
    Create a seamless digital presence that evolves over time to create a service that maintains & improves quality and exceeds digital standards & user expectations. 
  • Be inclusive and user-centric
    Ensure as many customers as possible can access your functionality via digital touch-points, regardless of their: ability, connection, devices (e.g. mobile, PC, kiosk, tablet, etc.) and location. 
  • Be optimised
    Build a service that optimises your life-long contact with your customers. Provide: relevant, timely & targeted information to maximise revenue using online marketing & communication techniques. 
  • Be measurable
    Understand digital visitor behaviour at every touch-point and use that data to create insight to inform business thinking and steer future digital roadmap developments, marketing services and business processes.
Post a Comment