So what affects conversion? Well there are a number of factors that have an influence including:
How easy your site is to navigate and transact with
How well your site conveys and actually take steps to ensure the safety of customer data
How well the site text and imagery informs & supports the sales process
It’s not just how much you have on a page, it’s where you put it that counts
How quickly your site appears & displays affects bounce & therefore conversion
How it looks also affects how it converts (try changing the colour of a few buttons if you don’t believe me)
All you have to do it find out what works for your customers.