The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland.
These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
Friday, June 26, 2015
Do not curate, create
Four years ago I wrote a blog post that Content Curation Sucks. Since then I've seen more and more people try to establish themselves as specialists in their field by collating and distributing the same stuff online over and over again. It's boring, repetitive and not at all interesting to most users to see the same stuff published vie social media ranging from Instagram to blogs... but still the legions of 'me to' curators of constant content churn out the same crap.
Why? It baffles me.... really.
Recycling is not the same as original production of thoughts and concepts. It also doesn't make you an expert, just because you repeat and re-tweet the thoughts of others day-in & day-out as if they are your own.
So stop it!
Instead of considering how you are going to republish someone else's work, think about but how you are going to interpret it and develop it with your own ideas and approaches.