Thursday, November 3, 2016
Digital Strategy For Dummies
Ever get that sinking feeling you're not hitting the spot with your digital strategy?
Have you looked through slide after slide of PowerPoint presentations only to think "Mmmmmm...... It all makes sense from a multi-channel engagement perspective... But I'm sure there's something I've missed".
Or do you lie awake half the night worrying that the ROI model for your client's latest online business case doesn't quite line up with their commercial plans or board expectations?
Perhaps it's because there's no single framework for a comprehensive digital strategy. And there's no 'one size fits all' model when looking to transform processes and engagement via a new Digital self-service platform.
In short....Wouldn't it be good if there really was a "Digital Strategy for Dummies" guide?