tag:blogger.com,1999:blog-1193110888000243108.post4124274043561601133..comments2024-02-29T18:20:22.736+00:00Comments on Press 2.0: What is PR these days?Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1193110888000243108.post-39861533184760187902008-09-16T10:38:00.000+01:002008-09-16T10:38:00.000+01:00The lines are definitely blurring and I think that...The lines are definitely blurring and I think that means that the roles are becoming more dynamic, more exciting and require a bit more thought. Which isn't a bad thing. <BR/><BR/>And it also creates some great opportunities for those of us that believe there's more to PR than a black book and an expense account.Mr Fhttps://www.blogger.com/profile/13767933716129043747noreply@blogger.comtag:blogger.com,1999:blog-1193110888000243108.post-66086264594558993012008-09-16T10:27:00.000+01:002008-09-16T10:27:00.000+01:00Mr FThanks for your comment.Like everything else i...Mr F<BR/>Thanks for your comment.<BR/>Like everything else in the modern world, I think business needs to evolve. This does not mean killing off older ways that work well, it means understanding what works better when certain underpinning fundamentals change (e.g. it is possible to engage with the long tail now). <BR/>I also have observed that some online roles have blurred, particularly as the technology becomes easier to understand or cheaper to deploy. <BR/>PR companies these days should not just be about tapping a few well-worn contacts, they should be about: listening, filtering, encouraging and optimising their clients work.Hayden Sutherlandhttps://www.blogger.com/profile/05856244651310633376noreply@blogger.comtag:blogger.com,1999:blog-1193110888000243108.post-19937513154621333362008-09-16T10:07:00.000+01:002008-09-16T10:07:00.000+01:00Its funny how we can go round in circles. A coupl...Its funny how we can go round in circles. A couple of years ago every SEO blogger on the planet (well the States) was telling us that PR is dead and that SEO consultants would soon take the place of PRO's. And then some bright spark realised that actually these things work best together - an SEO to provide the technical expertise and a PRO to actually do the writing and the communicating and to advise on the brand. Hayden, are you shifting the debate back to circa 2005/6...?Mr Fhttps://www.blogger.com/profile/13767933716129043747noreply@blogger.com