tag:blogger.com,1999:blog-1193110888000243108.post5348568041562253834..comments2024-02-29T18:20:22.736+00:00Comments on Press 2.0: The Hunter vs the fisherman - Part 2Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1193110888000243108.post-83353991266644570182010-04-02T12:59:43.348+01:002010-04-02T12:59:43.348+01:00Interesting article, Hayden, especially because it...Interesting article, Hayden, especially because it talks about tools that monitor blogs, forums and other social media occurrences of a particular brand. I haven't tried Brandwatch or Cymfony's solution. From what I have seen about them on their web pages, they look and sound good.<br /><br />However, I find a couple of features missing from these solutions but I could be biased toward a tool called 247tweetview (and Mark Kobayashi-Hillary's written about this on The SocialITe at http://www.computerweekly.com/blogs/social-business/2010/03/customers-want-you-247.html)that monitors Twitter for negative and positive customer sentiment about a brand and then delivers Insights that are actionable recommendations for these businesses that WILL (and that's a guarantee, which is why the block letters) stem negative sentiment in real time. Now, Twitter claims a sizable chunk of all social media activity across demographics and the solution lets businesses harness the power of social media to create positive sentiment and perception about their brand.<br /><br />If you need to know more, after the preliminary research, of course, feel free to post a response to this.<br /><br />Thanks!P Bhttps://www.blogger.com/profile/00858925081362301068noreply@blogger.comtag:blogger.com,1999:blog-1193110888000243108.post-26764541573045369682008-02-24T11:35:00.000+00:002008-02-24T11:35:00.000+00:00TristanI’ve not used any online PR measurement too...Tristan<BR/><BR/>I’ve not used any online PR measurement tools to monitor the buzz about Ideal Interface, primarily because we’re not large enough to have much of a collective sentiment yet (but you can hope).<BR/><BR/>I’ve used similar services in the past to those I have mentioned and we’re currently working with one client who is using the services of TNS (Cymphony’s parent).<BR/><BR/>Contact me directly for more details <BR/><BR/>HaydenHayden Sutherlandhttps://www.blogger.com/profile/05856244651310633376noreply@blogger.comtag:blogger.com,1999:blog-1193110888000243108.post-19858360196729669722008-02-24T09:30:00.000+00:002008-02-24T09:30:00.000+00:00Have you used any of those service? to monitor buz...Have you used any of those service? to monitor buzz or social mentions of your company?Anonymoushttps://www.blogger.com/profile/02259239222145337723noreply@blogger.com