tag:blogger.com,1999:blog-1193110888000243108.post9096175377159213172..comments2024-02-29T18:20:22.736+00:00Comments on Press 2.0: Why I am not getting into Content MarketingHaydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-1193110888000243108.post-9941948743425431932013-03-13T14:12:12.286+00:002013-03-13T14:12:12.286+00:00Yes, the term does seem to be spreading across the...Yes, the term does seem to be spreading across the industry. <br />If I was setting up a new agency right now... I'd create a content marketing agency that combined the creation of assets optimised for digital marketing (SEO) with a data analysis component.<br />:-)Hayden Sutherlandhttps://www.blogger.com/profile/05856244651310633376noreply@blogger.comtag:blogger.com,1999:blog-1193110888000243108.post-81807964695716687842013-03-13T14:07:00.466+00:002013-03-13T14:07:00.466+00:00Hayden,
This got me thinking as I was involved in...Hayden,<br /><br />This got me thinking as I was involved in my last company being rebranded as a Content Marketing agency. They were/are an Association of Publishing Agencies member. So I went to the APA website to read their thoughts and guess what... they are now the CMA, guess what the CM stands for.<br />APA rebrand as CMA http://www.the-cma.com/news/apa-rebrands-to-the-cmaEddie Finch-Hawkesnoreply@blogger.comtag:blogger.com,1999:blog-1193110888000243108.post-69851363548802372392013-03-13T10:25:19.405+00:002013-03-13T10:25:19.405+00:00Stephen: Thanks for commenting.
Yes, new industry...Stephen: Thanks for commenting. <br />Yes, new industry terms are a sort of fashion that come in and out of vogue over time (IMHO: the only thing that dates something more than a catchy phrase is the date - e.g. 'Windows 95') <br />It is therefore reassuring to find a new terminology, understand what it means and then realise that it's what you've been doing. <br />This issue comes when new people into the discipline make the same old mistakes without learning what went on before.<br />Hayden<br />Hayden Sutherlandhttps://www.blogger.com/profile/05856244651310633376noreply@blogger.comtag:blogger.com,1999:blog-1193110888000243108.post-22240250563736011152013-03-13T10:16:14.624+00:002013-03-13T10:16:14.624+00:00Eddie, I agree. Content Marketing may be a relativ...Eddie, I agree. Content Marketing may be a relatively new term for a much older practice. I actually produced a presentation about this back in November saying its a 'new / old' discipline.Hayden Sutherlandhttps://www.blogger.com/profile/05856244651310633376noreply@blogger.comtag:blogger.com,1999:blog-1193110888000243108.post-65974422370282674732013-03-13T09:21:40.426+00:002013-03-13T09:21:40.426+00:00The best new hot phrases build by making the famil...The best new hot phrases build by making the familiar strange. It's a fashion-like process: it helps when you discover a skill that you've had for years and haven't found much interest becomes the hot topic!Anonymoushttps://www.blogger.com/profile/17605259612726057067noreply@blogger.comtag:blogger.com,1999:blog-1193110888000243108.post-81940700828231867912013-03-13T09:05:43.169+00:002013-03-13T09:05:43.169+00:00A lot of Magazine publishers will probably agree w...A lot of Magazine publishers will probably agree with you.Eddie Finch-Hawkesnoreply@blogger.com