tag:blogger.com,1999:blog-11931108880002431082024-03-13T10:06:43.232+00:00Press 2.0The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland.
These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.comBlogger1238125tag:blogger.com,1999:blog-1193110888000243108.post-7539707240186872232023-10-17T10:11:00.007+01:002023-10-17T10:11:59.424+01:00World Passenger Festival 2023 - questions part 6<p><span face="Arial, Tahoma, Helvetica, FreeSans, sans-serif" style="background-color: white; color: #222222; font-size: 13.2px;">In advance of the World Passenger Festival 2023, I was asked to answer a few questions. These were published in a document for those attending. (</span><a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions.html" style="background-color: white; color: #0a00ff; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px; text-decoration-line: none;">Question 1 is here</a><span face="Arial, Tahoma, Helvetica, FreeSans, sans-serif" style="background-color: white; color: #222222; font-size: 13.2px;"> , </span><a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions_12.html" style="background-color: white; color: #0a00ff; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px; text-decoration-line: none;">Question 2 is here</a><span face="Arial, Tahoma, Helvetica, FreeSans, sans-serif" style="background-color: white; color: #222222; font-size: 13.2px;">, </span><a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions_13.html" style="background-color: white; color: #0a00ff; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px; text-decoration-line: none;">Question 3 is here</a><span style="color: #222222;">, </span><a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions_16.html" style="background-color: white; color: #ffed32; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">Question 4 is here</a><span face="Arial, Tahoma, Helvetica, FreeSans, sans-serif" style="color: #222222;"><span style="background-color: white; font-size: 13.2px;"> and <a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions_75.html">Question 5 is here</a>)</span></span></p><p></p><p class="MsoNormal"><b>If you had one message for the public transport industry,
what would it be?<o:p></o:p></b></p>
<p class="MsoNormal">Transport is no longer about regional applications, platforms
or even modes.<br />
It is about making data F.A.I.R. (Findable, Accessible, Interoperable &
Reusable) across entire mobility ecosystems, to quickly take advantage of new
technologies and achieve Net Zero.<o:p></o:p></p><span face="Arial, Tahoma, Helvetica, FreeSans, sans-serif" style="color: #222222;"><span style="background-color: white; font-size: 13.2px;"></span></span><p></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-82383428658935438452023-10-16T10:08:00.002+01:002023-10-17T10:10:10.544+01:00World Passenger Festival 2023 - questions part 5<p><span style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">In advance of the World Passenger Festival 2023, I was asked to answer a few questions. These were published in a document for those attending. (</span><a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions.html" style="color: #0a00ff; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px; text-decoration-line: none;">Question 1 is here</a><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;"> , </span><a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions_12.html" style="color: #0a00ff; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px; text-decoration-line: none;">Question 2 is here</a><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">, </span><a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions_13.html" style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">Question 3 is here</a> and <a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions_16.html">Question 4 is here</a><span style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">)</span></p><p style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;"><span style="font-size: 13.2px;">Here's the fifth question.</span></p><p class="MsoNormal"><b>AI is the technology of the moment: do you think the
public transport sector is taking the most of the opportunity with this
technology? What do the possibilities look like?<o:p></o:p></b></p><p class="MsoNormal">It is pretty hard to avoid the mass of AI related articles
and opinions right now. With Artificial Intelligence ‘experts’ seemingly
appearing from every direction (especially on LinkedIn!).<o:p></o:p></p><p class="MsoNormal">But it is obvious that our sector is not currently making
full use of this technology. Sure, some more innovative companies have been
using Machine Learning (ML) processes for some while, such as to ‘watch’ video
clips & automatically report safety issues or to cleverly merge disparate
transport data sources to analyse & enrich them. But transport is already
late to the AI party in many ways. <o:p></o:p></p><p style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;"><span style="font-size: 13.2px;">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-GB; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">As an example, the current generation of Generative
AI services (e.g. Chat GPT & Google Bard) learn by taking in huge amounts
of content and processing it to create in-depth replies to a range of questions.
But these services are limited at scraping documents & websites, so the
best way to train them is to provide them with access to APIs of data sources. But
in a sector where the zipped-up text file is often the most popular data exchange
format … we are missing the technological opportunity to train these services
properly and then learn how to use them for better public transport.</span></span></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-46839651130372149672023-10-16T10:06:00.001+01:002023-10-17T10:08:27.261+01:00World Passenger Festival 2023 - questions part 4<p style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;"><span style="font-size: 13.2px;">In advance of the World Passenger Festival 2023, I was asked to answer a few questions. These were published in a document for those attending. (</span><a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions.html" style="color: #0a00ff; font-size: 13.2px; text-decoration-line: none;">Question 1 is here</a> , <a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions_12.html" style="color: #0a00ff; text-decoration-line: none;">Question 2 is here</a> and <a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions_13.html">Question 3 is here</a><span style="font-size: 13.2px;">)</span></p><p style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;"><span style="font-size: 13.2px;">Here's the fourth question.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;"></p><p class="MsoNormal"><b>You are a big proponent of open data, what is the benefit
of this approach?<o:p></o:p></b></p>
<p class="MsoNormal">Yes, I am. But firstly, let’s be very clear on the
definition of Open Data:<o:p></o:p></p>
<p class="MsoNormal">“Open data is data that can be freely used, re-used and
redistributed by anyone - subject only, at most, to the requirement to
attribute and share alike.”<br />
<a href="https://opendatahandbook.org/guide/en/what-is-open-data/">https://opendatahandbook.org/guide/en/what-is-open-data/</a><o:p></o:p></p>
<p class="MsoNormal">Open Data is NOT data that is shared but limited in its subsequent
use. Open Data is NOT data that a company charges some else for using. Open
Data is NOT specific customer account data that is securely shared with a third
party (that’s what the UK Government calls ‘Smart Data’).<o:p></o:p></p>
<p class="MsoNormal">Open Data is the type of data which sits on the far right of
The Data Spectrum and has significant potential benefits for the transport
& mobility sector and society.<br />
<a href="https://opentransport.co.uk/the-data-spectrum-for-transport-mobility/">https://opentransport.co.uk/the-data-spectrum-for-transport-mobility/</a><o:p></o:p></p>
<p class="MsoNormal">These benefits include:<o:p></o:p></p>
<p class="MsoNormal">- transparency & accountability of transport operations <o:p></o:p></p>
<p class="MsoNormal">- time saving from better informed journeys<o:p></o:p></p>
<p class="MsoNormal">- growth from data-powered innovations<o:p></o:p></p>
<p class="MsoNormal">- reduction in costs for providing information (e.g. contact
centres)<o:p></o:p></p>
<p class="MsoNormal">- integration of other providers & modes (e.g. healthier
/ greener options) <o:p></o:p></p>
<p class="MsoNormal">With a study by Transport for London back in 2017 showing
that the release of their Open Data is generating £130m annually.<o:p></o:p></p>
<p class="MsoNormal">The UK Department for Transport (DfT) has also fully embraced
the use of Open Data. In its recent Transport Data Strategy “Innovation through
data” it clearly states that: <br />
“Data should be open by default and using open standards”<o:p></o:p></p>
<p class="MsoNormal">This ‘Open by default’ approach means that UK public transportation
providers must now make their data openly available, unless it is controlled
(e.g. it is sensitive), and DfT will even challenge data owners as to why they
cannot make their mobility data open. <o:p></o:p></p><span style="font-size: 13.2px;"></span><p></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-81208140170998779692023-10-13T10:05:00.001+01:002023-10-17T10:06:45.546+01:00World Passenger Festival 2023 - questions part 3<p><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">In advance of the World Passenger Festival 2023, I was asked to answer a few questions. These were published in a document for those attending. (</span><a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions.html" style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">Question 1 is here</a> and <a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions_12.html">Question 2 is here</a><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">)</span></p><p><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">Here's the third question.</span></p><p class="MsoNormal"><b>What are the biggest opportunities you see for data
applications in the transport space?<o:p></o:p></b></p><p class="MsoNormal">There’s a few of major transport data trends taking shape in
different regions and countries right now, which should enable much better
services for both passenger & freight services.<o:p></o:p></p><p class="MsoNormal">1 System standardisation<br />
The sector is moving towards more standardised and interoperable data technologies
that are going to make it much easier and cheaper to implement new digital mobility
systems. This is demonstrated by the success of the Open Sales and Distribution
Model (OSDM), a pan-European transport authority & supplier initiative that
has developed & published an Open Standard API specification for rail
retailing.<br />
Hint: If your new online retailing service RFP does not specify the use of
OSDM, you may find yourself with more technical complexity & cost in the
longer-term.<o:p></o:p></p><p class="MsoNormal">2 Multi-modal and multi-sector data collaboration<br />
Each mode of transport is gradually realising that it needs to standardise its
data and provide it in a more consistent and accessible way. But this work is
still happening in relative isolation from each other mode and also from other
sectors. For example… buses don’t just share the roads with private cars and
motorbikes, they also share them with taxis, delivery lorries, refuse collection
trucks, sightseeing coaches, and emergency vehicles. But there’s little to no
discussion, let alone collaboration effort, between the various standards bodies
to ensure that one sector’s definition of something (e.g. a road, a pavement,
etc.) is the same as another’s. <br />
By working with these different sector standards bodies (e.g. smart cities,
utilities, tourism, etc.) now, we can hopefully save a lot of data focused
effort and re-work in the future.<o:p></o:p></p><p class="MsoNormal">3 The development of Data Sharing Platforms<br />
RDG has made a great step forward to making UK train data more discoverable and
usable, with the recent introduction of the Rail Data Marketplace. And other
countries are doing the same, by launching their own transport data sharing
platforms. <br />
The obvious next step in their evolution is to extend the scope of these
platforms to provide new, innovative, and trusted data sources for an entire country-wide
mobility ecosystem, as well as supporting data-driven innovations such as
Digital Twins.<o:p></o:p></p><p class="MsoNormal">4 Moving from historic to predictive data<br />
We are now very good at collecting & analysing transport data about things
that have happened in the past (e.g. tickets purchased, journeys made, delays
incurred, etc.). However, we are far less accomplished at working out what is
going to happen, even in the near future, so that we can understand demand and
create better experiences for passengers. <o:p></o:p></p><p>
</p><p class="MsoNormal">The annoying thing is a lot of relevant data for making
better transport predictions is already available, it’s just not aligned. For
example, systems already know when planes and ferries are going to be delayed
in the next few hours and others know when large festivals & concerts are
going to take place months in advance.<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></p><p><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;"><br /></span></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-63679112226755452962023-10-12T10:03:00.001+01:002023-10-17T10:05:12.108+01:00World Passenger Festival 2023 - questions part 2<p><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">In advance of the World Passenger Festival 2023, I was asked to answer a few questions. These were published in a document for those attending. (<a href="https://press20.blogspot.com/2023/10/world-passenger-festival-2023-questions.html">Question 1 is here</a>)</span></p><p><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">Here's the second question.</span></p><p></p><p class="MsoNormal"><b>What is your vision for the future of public transport
and where are the biggest challenges we face today?<o:p></o:p></b></p>
<p class="MsoNormal">We are all unfortunately doing a great job of destroying our
environment. We are doing this by pumping so much new Carbon Dioxide and other
gases into our atmosphere that it reflects heat back at us and cooks the
planet. Second on the list of the biggest Greenhouse Gas emitters (after Energy
production) is our own sector, which includes all passenger & freight
transportation via land, sea and air. We therefore have a responsibility to
stop this and urgently move to modes that can convey people and goods for the
least amount of carbon.<o:p></o:p></p>
<p class="MsoNormal">Public transport therefore has a huge role to play in our
shift to Net Zero, especially as part of a more joined-up mobility ecosystem.
Or put more clearly… all multi-modal mobility services & platforms must now
have sustainable public transport at their core.<o:p></o:p></p>
<p class="MsoNormal">One key data related challenge, that most people across the
sector are not yet aware of, is customer data lock-in. The GDPR Right to Data
Portability is very clear and enforceable. It allows individuals to obtain and
reuse their personal data for their own purposes across different services.
Meaning they have the right to move, copy or transfer personal data easily from
transport platform to another in a safe and secure way, without affecting its
usability. But when you look at the functionality of most transport accounts,
there’s no way for a customer to move their data between providers and
platforms. It therefore cannot be exported, shared, or integrated with data
from other modes and providers to create a more holistic view of a passenger’s
tickets & journeys. Also, with many regions or city authorities either
having recently implemented or now looking to introduce different Account Based
Ticketing and Mobility-as-a-Service (MaaS) apps, the issue of locked-in transport
data is going to get worse. Then, once this GDPR Right starts to be enforced by
the relevant governments, the sector will have a lot of work on its hands to
change systems and processes quickly.<o:p></o:p></p>
<p class="MsoNormal">What does data portability have to do with Net Zero aims?
Well, I believe that it is only by having a completely joined up view of all
mobility data, can we then hope to properly change customer behaviour and move
them to more sustainable public transport modes. Or stated more simply… no
data, no decarbonisation!<o:p></o:p></p><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;"></span><p></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-45947937175906560402023-10-11T10:00:00.001+01:002023-10-17T10:03:38.474+01:00World Passenger Festival 2023 - questions part 1<p>In advance of the World Passenger Festival 2023, I was asked to answer a few questions. These were published in a document for those attending.</p><p>In the next few posts, I will publish those questions and my replies. Here's the first...</p><p></p><p class="MsoNormal"><b>Can you share your background work with us?<o:p></o:p></b></p>
<p class="MsoNormal">I’ve been working across the Digital sector for 30 years.
This includes being the Tech Director for a start-up in the dotcom era and now
running Ideal Interface, a technology & online marketing consultancy based near
Glasgow. <o:p></o:p></p>
<p class="MsoNormal">My love of transport started back in 2005, when I joined
P&O Ferries as their Head of eBusiness. Since then, we’ve provided digital
and technology assistance to a range of public and private organisations across
the transport and mobility sector. <o:p></o:p></p>
<p class="MsoNormal">Until recently I was the Architect & Technology Lead for
the Rail Delivery Group’s [RDG] Rail Data Marketplace, a great project that
provides a single data sharing platform for rail related information.<span style="mso-spacerun: yes;"> </span>And currently I am back supporting several
start-ups in the race to make sense of data and integration technologies across
both the mobility and Net Zero markets.<o:p></o:p></p>
<p class="MsoNormal">I’m also the founder of The Open Transport Initiative (the
Open Standard that enables customer account data integration &
interoperability across the sector – best explained as the ‘Open Banking for
Transport’). Plus I’ve just been invited to join the Steering Board of MaaS
Scotland, where I regularly contribute to their Data & Governance Special
Interest Group.<o:p></o:p></p><br /><p></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-28726718313499004342023-10-10T09:45:00.001+01:002023-10-17T09:56:35.794+01:00World Passenger Festival 2023<p> Last week I not only attended the World Passenger Festival in Vienna (moved this year after several in Amsterdam), I was the moderator for the Digital Tech / Transformation Summit... a large presentation room dedicated to the increasing amount of online technologies being applied to passenger transit globally.</p><p>This was a packed 2 days of presentations and Q&A hosted my yours truly, where representatives from across the transport & mobility sector got to hear about the latest innovations and projects.</p><p>The highlights for me were:</p><p>1. Being judge (and 'Dragon') at an event held the day before at the OBB Innovation Factory</p><p>2. Moderating a panel oon the topic of:<br />"Driving Innovation in transport: overcoming the barriers to success in developing a digitally savvy mindset in risk averse organisations. "</p><p>With European innovation leaders:</p><p></p><ul style="text-align: left;"><li>Peter Schindlecker, Head of Open Innovation, ÖBB Open Innovation </li><li>Robert Lynn, Head of Innovation, Dublin Bus </li><li>Carolin Kodde, Lead, Long Distance Train Start Ups, DB Mindbox </li><li>Benoit Muller, Innovation Lab Director, SNCF Connect & Tech </li><li>Severine Mastikian, Rail and Transit, Europe Lead, Accenture</li></ul><p></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj1WEXN7i1kENNDdJ3p6ZgyOKOWq-_7UY8ZAp7NwWzA7PkSJRSbmp4OlQhVupDzYsA19ENqQuvu908ZaV2nDmZsWr1-44nL7976yLRXd1vu_E1ada7Yru6EU1AtDVcwCj4qzB9R5koTLLYNb42vefKXcE8dL940Edk4z1WktWl1bLyG0lSfibBjFfLA-Rs" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1365" data-original-width="2048" height="266" src="https://blogger.googleusercontent.com/img/a/AVvXsEj1WEXN7i1kENNDdJ3p6ZgyOKOWq-_7UY8ZAp7NwWzA7PkSJRSbmp4OlQhVupDzYsA19ENqQuvu908ZaV2nDmZsWr1-44nL7976yLRXd1vu_E1ada7Yru6EU1AtDVcwCj4qzB9R5koTLLYNb42vefKXcE8dL940Edk4z1WktWl1bLyG0lSfibBjFfLA-Rs=w400-h266" width="400" /></a></div><br />3. Moderating the keynote panel with senior leaders<p></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhF-tqMjO0yzGuOuu_CBiUBOyqWgQqBkX8jmvjd4EGGHlfRk5uAXN-dN2WW1d2TUotOxQE9YFK6263sqmZfccPlqzea6VR6atY9F-hTZLq57K1t-5t-KLagtHRnqft5SNgzL6ldKk0wkQFHnKYg_0oU_YNuq7zAXF9kjNKkwDS88wmktioJfBX4ImVArTc" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1536" data-original-width="2048" height="300" src="https://blogger.googleusercontent.com/img/a/AVvXsEhF-tqMjO0yzGuOuu_CBiUBOyqWgQqBkX8jmvjd4EGGHlfRk5uAXN-dN2WW1d2TUotOxQE9YFK6263sqmZfccPlqzea6VR6atY9F-hTZLq57K1t-5t-KLagtHRnqft5SNgzL6ldKk0wkQFHnKYg_0oU_YNuq7zAXF9kjNKkwDS88wmktioJfBX4ImVArTc" width="400" /></a></div><br /><br /><p></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-4745733141412583202023-09-29T16:12:00.006+01:002023-09-29T16:21:54.434+01:00Self-driving cars: A new era of transportation for people with disabilities?<p><span face=""Google Sans", "Helvetica Neue", sans-serif" style="background-color: white; color: #1f1f1f; font-size: 16px; white-space-collapse: preserve;">Self-driving cars (AKA: Autonomous Vehicles) have the potential to revolutionize transportation for people with disabilities. By eliminating the need for a human driver, self-driving cars could provide greater accessibility and freedom for people who are unable to drive themselves.</span></p><p data-sourcepos="7:1-7:461" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">However, there are also some challenges that need to be addressed before self-driving cars can be widely adopted by people with disabilities. </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4EpSrShbMijTLIgk4YYnTwpFl_mBbK-c7Zm4FNWiWzpUoK94LJXxEjJSp3uSdmQ3W6scjGFMhY07cx8XWu-I7evf0QkYAW45voJ-2lLFLh8vMqvzkpqbAIkFUUBN2q1-qTdd9Dd_vIRQnWUQrv97gMbEOC3PnHxGVQsNv24_0dqUnW8wUWV9UxfcgGnM/s1024/DALL%C2%B7E%202023-09-29%2016.08.45%20-%20photo%20of%20a%20car%20stopped%20at%20the%20kerb%20and%20a%20disabled%20person%20getting%20into%20the%20front%20seat%20copy.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="802" data-original-width="1024" height="314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4EpSrShbMijTLIgk4YYnTwpFl_mBbK-c7Zm4FNWiWzpUoK94LJXxEjJSp3uSdmQ3W6scjGFMhY07cx8XWu-I7evf0QkYAW45voJ-2lLFLh8vMqvzkpqbAIkFUUBN2q1-qTdd9Dd_vIRQnWUQrv97gMbEOC3PnHxGVQsNv24_0dqUnW8wUWV9UxfcgGnM/w400-h314/DALL%C2%B7E%202023-09-29%2016.08.45%20-%20photo%20of%20a%20car%20stopped%20at%20the%20kerb%20and%20a%20disabled%20person%20getting%20into%20the%20front%20seat%20copy.jpg" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">image created by DALL-E with the prompt<br />"photo of a car stopped at the kerb and a disabled person getting into the front seat"</td></tr></tbody></table><br /><p data-sourcepos="7:1-7:461" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">One concern is the availability of human assistance. In some cases, people with disabilities may need help getting in and out of the car, or with loading and unloading cargo. It is important to ensure that self-driving cars are equipped with features that allow people with disabilities to get the assistance they need.</p><p data-sourcepos="9:1-9:425" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">Another concern is the loss of social interaction. For many people with disabilities, driving is more than just a way to get from point A to point B. It is also a way to socialize and connect with others. Self-driving cars could potentially isolate people with disabilities from the outside world. It is important to design self-driving cars in a way that allows people with disabilities to maintain their social connections.</p><p data-sourcepos="11:1-11:380" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">Despite these challenges, the potential benefits of self-driving cars for people with disabilities are significant. Self-driving cars could provide people with disabilities with the freedom to go where they want, when they want, without having to rely on others for transportation. This could lead to greater independence and employment opportunities for people with disabilities.</p><p data-sourcepos="13:1-13:90" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">Here are some specific ways that self-driving cars could benefit people with disabilities:</p><ul data-sourcepos="15:1-18:0" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 36px;"><li data-sourcepos="15:1-15:299" style="margin-bottom: 10px;">Increased accessibility: Self-driving cars could provide transportation to people with disabilities who are unable to drive themselves, such as people who are blind or have mobility impairments. This could help people with disabilities to get to work, school, and other important appointments.</li><li data-sourcepos="16:1-16:240" style="margin-bottom: 10px;">Reduced transportation costs: Self-driving cars could be more affordable than traditional transportation options, such as taxis and ride-sharing services. This could help people with disabilities to save money on transportation costs.</li><li data-sourcepos="17:1-18:0" style="margin-bottom: 10px;">Greater independence: Self-driving cars could give people with disabilities the freedom to go where they want, when they want, without having to rely on others for transportation. This could lead to greater independence and employment opportunities for people with disabilities.</li></ul><p data-sourcepos="19:1-19:366" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">Overall, self-driving cars have the potential to significantly improve the lives of people with disabilities. However, it is important to address the challenges of accessibility, human assistance, and social interaction in the development of self-driving cars. By working together, we can create a transportation system that is accessible and inclusive for everyone.</p><p data-sourcepos="19:1-19:366" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">For further information <a href="https://warwick.ac.uk/newsandevents/pressreleases/?newsItem=8a1785d78aad453b018abc8ae8a0729b">see this work done by Warwick University</a>
</p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-31185285714033452542023-09-12T17:25:00.002+01:002023-09-12T17:25:30.645+01:00The pros & cons of a decoupled architecture<p> <span style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; white-space-collapse: preserve;">Decoupled architectures can offer a number of benefits, including:</span></p><ul data-sourcepos="12:1-16:0" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 36px;"><li data-sourcepos="12:1-12:204" style="margin-bottom: 10px;">Increased flexibility: As the components are loosely coupled, they can be changed or updated without affecting the other components. This makes it easier to adapt the system to changing requirements.</li><li data-sourcepos="13:1-13:104" style="margin-bottom: 10px;">Improved scalability: The system can be scaled more easily by adding or removing components as needed.</li><li data-sourcepos="14:1-14:143" style="margin-bottom: 10px;">Increased reliability: Since the components are not tightly coupled, a failure in one component does not usually affect the other components.</li><li data-sourcepos="15:1-16:0" style="margin-bottom: 10px;">Reduced complexity: The system is easier to understand and maintain when the components are loosely coupled.</li></ul><p data-sourcepos="17:1-17:71" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">However, decoupled architectures can also have some drawbacks, such as:</p><ul data-sourcepos="19:1-22:0" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 36px;"><li data-sourcepos="19:1-19:132" style="margin-bottom: 10px;">Increased complexity: The need to use APIs or other mechanisms to communicate between components can add complexity to the system.</li><li data-sourcepos="20:1-20:123" style="margin-bottom: 10px;">Increased cost: Decoupled architectures can be more expensive to develop and maintain than tightly coupled architectures.</li><li data-sourcepos="21:1-22:0" style="margin-bottom: 10px;">Increased risk: The loosely coupled nature of the system can make it more difficult to debug and troubleshoot problems.</li></ul><p data-sourcepos="23:1-23:243" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">Overall, decoupled architectures can be a good choice for systems that need to be flexible, scalable, and reliable. However, it is important to weigh the benefits and drawbacks carefully before deciding whether to use a decoupled architecture.</p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-83230970748802702862023-09-11T17:22:00.000+01:002023-09-12T17:23:08.470+01:00Architecting the decoupled enterprise<div dir="ltr" style="text-align: left;" trbidi="on">
<span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222; font-size: x-small;">Creating a digital architecture that supports an agile enterprise isn't easy... you have to facilitate a faster delivery culture whilst still being secure and scalable.</span></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="color: #222222; font-size: x-small;"><br /></span></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="color: #222222; font-size: x-small;">To help deliver this, I think you need to design an enterprise architecture that is 'decoupled'.</span></div><div dir="ltr" style="text-align: left;" trbidi="on"><br /></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="color: #222222; font-size: x-small;"><div dir="ltr" trbidi="on">A decoupled architecture is a software architecture in which different components of a system are loosely coupled, meaning that they are not tightly interdependent. This allows the components to be developed, tested, and deployed independently, which can improve the overall flexibility and scalability of the system.</div><div dir="ltr" trbidi="on"><br /></div><div dir="ltr" trbidi="on">There are many different ways to decouple a software architecture. Some common techniques include:</div><div dir="ltr" trbidi="on"><ul style="text-align: left;"><li>Using APIs to communicate between components</li><li>Using message queues to pass data between components</li><li>Using event-driven architecture</li></ul><div><br /></div></div></span>
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<div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-49045149013628775532023-07-16T11:22:00.010+01:002023-09-05T13:48:55.900+01:00World Passenger Festival - more than just an attendeeI have attended the Wold Passenger Festival (WPF) a couple of times. Once before the pandemic and also last year (2022). Its a great place to meet industry contacts across the transport & mobility sector and learn from all the vendors and presentations. <div><div class="separator" style="clear: both; text-align: center;">
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</div>This year I am not just attending WPF, but also have the role of chairing / moderating the Digital track at the event. </div><div><br /></div><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-7020962135320730712023-07-07T09:58:00.001+01:002023-07-07T09:58:11.545+01:00Key capabilities of Smart Ticketing<p> In an article I published last week on LinkedIn, I described how the area of Smart Ticketing for transport & mobility typically breaks down into the following key capabilities:</p><p>The ability to use electronic devices (e.g. smart cards, mobile phones) for the payment and storage of one or more transport products (e.g. a single ferry journey, a weekly bus season ticket, an over 50s rail discount entitlement, etc.)</p><p>The ability to use contactless technology to inspection and validation of these products, such as via the use of tapping on (or being in proximity to) a reader device.</p><p>The ability to collect and manage data about passenger products, usage and discounts either individually (via a customer account) or on a more general (anonymised) basis, so that services can be monitored, charged for or subsequently improved.</p><p>These three capabilities are still very high level and can be subdivided into lower level functional task. But before doing this I wanted to consider if I may have missed a key one?</p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-29426024168888643832023-05-16T20:55:00.001+01:002023-05-16T20:55:06.481+01:00Will AI ever give a TED talk?I love a good TED talk (although I have to admit that the offshoot TEDx presentations can be less engaging).<div>Having an expert in a different and often unexpected subject give an interesting perspective or historical account can be exiting and 'food for thought'.</div><div><div><br /></div><div>However, I have been wondering if we will ever knowingly or unknowingly get a TED talk from an Artificial Intelligence (AI).</div></div><div><br /></div><div>Perhaps trained on all the transcripts of previous TED presenters, to give a new view or explanation?</div><div>(As long as they don't use the TEDx sources too, I guess we should be OK)</div><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com1tag:blogger.com,1999:blog-1193110888000243108.post-23496549940711932702023-05-09T12:06:00.001+01:002023-05-09T12:06:28.345+01:00Interesting results from DALL-E <p>What happens when you use the AI image engine DALL-E for a blog post?</p><p>I was just finishing a post on Medium titled "APIs — the best way to train AI on transport & mobility" and needed an image to exemplify this.</p><p>So I purchased a few credits on DALL-E as an experiment and gave it the prompt:</p><p>"a computer scientist on a train holding a bag containing data"</p><p>(Yes, I did use the word 'train' there in the transport context, rather than the education one - in an attempt to be slightly funny)</p><p>And this was what is came back with:</p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjEpUNcjZQJRBOtqpeXAeGpZyO9wlAkg4ucKm18IyIn1fh2B2HFmMcNAlUbWBLu-GNy66gnb-vrsGZRlp-nHEYuhjN559mS-rlD3VyC9N8SS9EWecp5yjmQTF4Pl6sOwYgFmM9YeYpxGWT6rnxNO8w9YyLfyzilEVIjcCkCF5M4zQC-hunjWAyyTI3q" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="931" data-original-width="1778" height="210" src="https://blogger.googleusercontent.com/img/a/AVvXsEjEpUNcjZQJRBOtqpeXAeGpZyO9wlAkg4ucKm18IyIn1fh2B2HFmMcNAlUbWBLu-GNy66gnb-vrsGZRlp-nHEYuhjN559mS-rlD3VyC9N8SS9EWecp5yjmQTF4Pl6sOwYgFmM9YeYpxGWT6rnxNO8w9YyLfyzilEVIjcCkCF5M4zQC-hunjWAyyTI3q=w400-h210" width="400" /></a></div><p><br />I then picked the second image for the post, as I thought it represented most closely what I wanted... even though the rendered face was slightly incorrect:</p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFNSMe8dHdfCcJfFkGAkNYdV0Jh97DcRhQDrO90Ronb20_FdGPj5WkNQKAX9q5YqJkbU4NA7dP0rjflxXU9PapchskZ2-PuWedHU77_0CTjcPzC4-JzSHqmgwz6nebtva-5omr43rhUbSosj_BFWZxZA6krC_vJFZLkDjBehm0e9CLViAWvlHO1rgV/s1024/DALL%C2%B7E%202023-05-09%2011.45.19%20-%20a%20computer%20scientist%20on%20a%20train%20holding%20a%20bag%20containing%20data.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1024" data-original-width="1024" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFNSMe8dHdfCcJfFkGAkNYdV0Jh97DcRhQDrO90Ronb20_FdGPj5WkNQKAX9q5YqJkbU4NA7dP0rjflxXU9PapchskZ2-PuWedHU77_0CTjcPzC4-JzSHqmgwz6nebtva-5omr43rhUbSosj_BFWZxZA6krC_vJFZLkDjBehm0e9CLViAWvlHO1rgV/w400-h400/DALL%C2%B7E%202023-05-09%2011.45.19%20-%20a%20computer%20scientist%20on%20a%20train%20holding%20a%20bag%20containing%20data.png" width="400" /></a></div><br /><p><br /><br /></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-90950022943408625882023-05-08T11:15:00.003+01:002023-05-08T11:15:33.088+01:00Time to be open about Open Data<p>The concept of Open Data has been around for many years (the earliest I can find is around 2000, but there may well be much earlier usage). Yet some individuals still seem to be confused by the concept.</p><p>Here is the Open Data Handbook’s definition:<br />"Open data is data that can be freely used, re-used and redistributed by anyone - subject only, at most, to the requirement to attribute and sharealike."<br /><a href="https://opendatahandbook.org/guide/en/what-is-open-data/">https://opendatahandbook.org/guide/en/what-is-open-data/</a></p><p>This clear and understood approach to data provides increased transparency, improved decision making, fosters innovation and can increase civic engagement.</p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgLcUhES7dTeE2FTV3sflYytidYCEJAG-KvlCo8RTMhLuUfZCheHRL6eCvys5wOMP79F8Cm7FtaQfIStEQ1Xz1vPigsaGOokYt4Y7NV4Rt2Fb3W6gxiFHN6c7FUtWOUifuhNUwmy3-3zYjQK5NhEOjdukmIaJ7DGubg3jFMVUxi9vuhXEuXi9wxqBDv" style="margin-left: 1em; margin-right: 1em;"><img data-original-height="768" data-original-width="768" height="400" src="https://blogger.googleusercontent.com/img/a/AVvXsEgLcUhES7dTeE2FTV3sflYytidYCEJAG-KvlCo8RTMhLuUfZCheHRL6eCvys5wOMP79F8Cm7FtaQfIStEQ1Xz1vPigsaGOokYt4Y7NV4Rt2Fb3W6gxiFHN6c7FUtWOUifuhNUwmy3-3zYjQK5NhEOjdukmIaJ7DGubg3jFMVUxi9vuhXEuXi9wxqBDv=w400-h400" title="Stable Diffusion prompt: "create a conceptual image of open data"" width="400" /></a></div><br /><br /><p></p><p>But its range of use can perhaps make it difficult for people to understand what Open Data is.</p><p>Here’s some examples:</p><p>Research:<br />Researchers & academics can use Open Data to study impacts and changes across economies, governments and populations</p><p>Business:<br />Organisations can Open Data to develop new products and services, such as a map app that shows the location and availability of parking spaces</p><p>Public Sector:<br />Governments can use Open Data to demonstrate and improve transparency & accountability, such as by publishing data on Public Sector spending.</p><p>Individuals:<br />Citizens and journalists can use Open Data to hold governments & authorities accountable, such as tracking the performance of local schools.</p><p>However, in my experience some people have deliberately misunderstood the term Open Data. Why?</p><p>Open Data can lead to change, and some people may be afraid of this. They may worry that Open Data will subsequently make it more difficult for them to control information, perhaps leading to job losses. Others may have vested interests in keeping data closed. For example, businesses may not want their competitors to have access to their data, and governments may not want citizens to have access to data that could be used to hold them accountable.</p><p>Ultimately Open Data is a powerful concept. It is therefore up to all of us to ensure that we all share the same definition and push for Open Data's continued societal benefit, not just the few.</p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-66530979404531116652023-05-05T10:42:00.007+01:002023-05-05T10:42:57.436+01:00GIGO and evil computers<p>The rise and rise of Generative Artificial Intelligence (AI)
has been the main technology talking point of the last 6 months. Text services
like ChatGPT and Google Bard are now able to engage in dialogue that <a href="https://www.tomsguide.com/news/no-chatgpt-did-not-pass-the-turing-test-but-heres-when-it-could">may evenpass the Turing Test</a>. And image generation services such as DALL-E & Stable
Diffusion can create realistic and almost life-like pictures just from a text description.</p>
<p class="MsoNormal"><span style="background: white; color: #313435; font-family: "Lato",sans-serif;">To perform these feats means training these large language
models </span>(LLMs) on vast amounts of data that is computationally expensive
and therefore prohibitive for many organizations.<o:p></o:p></p>
<p class="MsoNormal"><span style="background: white; color: #313435; font-family: "Lato",sans-serif;">For example, OpenAI's GPT-3 LLM was trained on a dataset of
175 billion words. This dataset was collected from a variety of sources,
including books, articles, websites, and code repositories. Google's PaLM LLM
was trained on a dataset of 540 billion words,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="background: white; color: #313435; font-family: "Lato",sans-serif;">But as the flurry of initial excitement about Generative AI now
dies down a bit, focus is turning to the sources of data used. With the worry
being that unless that data is reputable and trustworthy, these systems will have
the wrong inputs to base their machine learning algorithms upon.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="background: white; color: #313435; font-family: "Lato",sans-serif;">Perhaps more than ever, the computing phrase of “Garbage in,
Garbage out” is worth more than a passing consideration.<o:p></o:p></span></p><p class="MsoNormal"><br /></p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3iO0xPylQ6gfXRsJDCTNxhfD_clbjhaV1XRapd8BMStqZa2S667DCGFvuN4q6k3HAhNczw8jb9gkh9q6H7wlQCnnb2KDk8YwKtjFEp8tLN1n7Y3bw6gbszy7kOee7MuFFV--5Ul-UMoxronO_W028COhrmydLG1emb_fubNfp0r_4Oh1wROhv1EVc/s768/download.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="768" data-original-width="768" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3iO0xPylQ6gfXRsJDCTNxhfD_clbjhaV1XRapd8BMStqZa2S667DCGFvuN4q6k3HAhNczw8jb9gkh9q6H7wlQCnnb2KDk8YwKtjFEp8tLN1n7Y3bw6gbszy7kOee7MuFFV--5Ul-UMoxronO_W028COhrmydLG1emb_fubNfp0r_4Oh1wROhv1EVc/w400-h400/download.jpg" width="400" /></a></div><br /><span style="background: white; color: #313435; font-family: "Lato",sans-serif;">Image created using Stable Diffusion and the prompt "an evil computer plotting the downfall of civilisation"</span><p></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-13257018702005358672023-05-04T16:00:00.006+01:002023-05-05T11:08:06.222+01:00Joining the Steering Board of MaaS Scotland<p><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">Mobility-as-a-Service (MaaS) is more than just a multi-modal journey planner and ticketing app. Integrated digital transport platforms have the power to provide seamless & easier mobility options and incentivise users towards more sustainable means of transport. I personally believe that (interoperable and open standards-based) MaaS is the future of transport for those living in cities, towns and more rural communities.</span></p><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">I'm therefore incredibly happy that I have been asked to join the Steering Board of MaaS Scotland. To provide external strategic guidance towards the group's ambition to support the implementation and scaling-up of MaaS solutions across Scotland.</span><div><br /></div><div><span style="color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Fira Sans, Ubuntu, Oxygen, Oxygen Sans, Cantarell, Droid Sans, Apple Color Emoji, Segoe UI Emoji, Segoe UI Emoji, Segoe UI Symbol, Lucida Grande, Helvetica, Arial, sans-serif;"><span style="font-size: 14px;">https://maas-scotland.com/our-steering-board/</span></span></div><div><span style="color: #ba0000;"><br /></span></div><div><span style="color: #ba0000;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiBqmrwGxz1z1Eqh2qEsvyfl5GdlQplrHtHV_eVK2yOmE_IO-0nj4WM6bm3HNcumC_RtmzzndAawYEP2cs8wzO74NtdFMZ_O2CKg-GTqyeLt_fga73UN7eECmQK-O89dHR1XfgLFNVMkBFBR1rQr71ONNL3pEY3kXd4yk6EvHHOZW-SfDyRTbXlPAko" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="792" data-original-width="1367" height="231" src="https://blogger.googleusercontent.com/img/a/AVvXsEiBqmrwGxz1z1Eqh2qEsvyfl5GdlQplrHtHV_eVK2yOmE_IO-0nj4WM6bm3HNcumC_RtmzzndAawYEP2cs8wzO74NtdFMZ_O2CKg-GTqyeLt_fga73UN7eECmQK-O89dHR1XfgLFNVMkBFBR1rQr71ONNL3pEY3kXd4yk6EvHHOZW-SfDyRTbXlPAko=w400-h231" width="400" /></a></div><br /><br style="background-color: white; box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /></span><br /><div><br /></div></div><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-18446721166095616202023-04-12T09:24:00.001+01:002023-05-04T09:30:55.400+01:00Open Anything = Smart EverythingIn my work on The Open Transport Initiative I have been engaging more with those in the Open Banking and Open Finance community.<div>This has also raise the topic of whether 'Open Banking', 'Open Finance' or even 'Open Transport' are the correct terms for the secure sharing of customer account data.</div><div>The UK Government has come up with new term for the whole concept, called 'Smart Data' - which actually is a slightly better term.</div><div><br /></div><div>This could then mean we evolve to call these things:</div><div><ul style="text-align: left;"><li>Smart Banking</li><li>Smart Finance</li><li>Smart Transport</li></ul><div>Which actually sounds slightly better and doesn't confuse things with the 'Open Data' and 'Open Source' and 'Open Government' concepts... which are all data & tech related, but mean different things.</div></div><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-28826224467169893932023-03-07T13:51:00.014+00:002023-09-05T14:31:29.573+01:00Can "Plan Buy Run" be more agile?<p><span style="font-family: inherit;">In <a href="https://press20.blogspot.com/2023/02/plan-buy-run-advantages-disadvantages.html">an earlier blog post</a> I explained some advantages and disadvantages of the "Plan Buy Run" [PBR] model / approach to IT management.<br />Note: Yes, I know the term is usually "Plan Build Run" - but how many larger organisations these days build everything from scratch</span></p><p><span style="font-family: inherit;"><span style="background-color: white;"><span style="color: #1f1f1f;"><span style="white-space-collapse: preserve;">This approach is more "waterfall" in its delivery, which </span></span></span><span style="background-color: white; color: #1f1f1f; white-space-collapse: preserve;">can be effective for organisations that need a clear and structured approach to IT. But it also means they are </span><span style="background-color: white; color: #1f1f1f; white-space-collapse: preserve;">more subject to the typical issues of:</span></span></p><p></p><ul style="text-align: left;"><li><span style="color: #1f1f1f; font-family: inherit;"><span style="white-space-collapse: preserve;">Inflexibility: changes made in one phase can have a ripple effect on other phases.</span></span></li><li><span style="color: #1f1f1f; font-family: inherit;"><span style="white-space-collapse: preserve;">Delays: as each phase is completed sequentially before the next phase begins, delays earlier one create a shift in the end delivery date</span></span></li><li><span style="color: #1f1f1f; font-family: inherit;"><span style="white-space-collapse: preserve;">Lack of innovation: IT is focused on maintaining existing systems and applications rather than introducing new ones.</span></span></li></ul><p></p><p><span style="color: #1f1f1f; font-family: inherit;"><span style="background-color: white; white-space-collapse: preserve;"></span></span></p><p><span style="font-family: inherit;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeYQ7D3mouZCKu8-EKmT_bX_1_abzrhh3koq7A7ObJp5Gb9ytXQaxmfKZVCDXqaCNXe_sMidBvBvehyqR0lMqGqhnRvSxcBbjwmls64AdMx3Iftl9EFD5rs-K-s3iFqEgGvSc0cVo9CL3L9-gL0XU178o85xxslcSpMv7Mi8c6JmCXUL-T49fsHpqHKzE/s1024/DALL%C2%B7E%202023-09-05%2014.26.28%20-%20an%20expressive%20painting%20showing%20a%20waterfall%20.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="image of a waterfall" border="0" data-original-height="1024" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeYQ7D3mouZCKu8-EKmT_bX_1_abzrhh3koq7A7ObJp5Gb9ytXQaxmfKZVCDXqaCNXe_sMidBvBvehyqR0lMqGqhnRvSxcBbjwmls64AdMx3Iftl9EFD5rs-K-s3iFqEgGvSc0cVo9CL3L9-gL0XU178o85xxslcSpMv7Mi8c6JmCXUL-T49fsHpqHKzE/w320-h320/DALL%C2%B7E%202023-09-05%2014.26.28%20-%20an%20expressive%20painting%20showing%20a%20waterfall%20.png" title="Image created using Dall-e and the prompt "an expressive painting showing a waterfall "" width="320" /></a></span></div><span style="font-family: inherit;"><span style="background-color: white; color: #1f1f1f; font-family: inherit; white-space-collapse: preserve;"><p><span style="font-family: inherit;"><span style="background-color: white; color: #1f1f1f; font-family: inherit; white-space-collapse: preserve;"><br /></span></span></p>However </span><span style="background-color: white; color: #1f1f1f; font-family: inherit; white-space-collapse: preserve;">some organizations have successfully adopted a more hybrid approach to the PBR model, where the waterfall phases are combined with agile techniques. </span><span style="background-color: white; color: #1f1f1f; font-family: inherit; white-space-collapse: preserve;">This approach allows them to deliver new features and functionality to users / customers faster while still maintaining control over costs and risks.</span></span><p></p><p><span style="background-color: white; color: #1f1f1f; white-space-collapse: preserve;"><span style="font-family: inherit;">PDB and agile can run in a hybrid way across the Plan, Buy and also the Run phases. </span></span></p><p><span style="background-color: white; color: #1f1f1f; white-space-collapse: preserve;"><span style="font-family: inherit;">For example:</span></span></p><ul data-sourcepos="3:1-6:0" style="background-color: white; color: #1f1f1f; margin: 4px 0px; padding-inline-start: 36px;"><li data-sourcepos="3:1-3:243" style="margin-bottom: 10px;"><span style="font-family: inherit;">Use agile principles and practices in the planning phase: <br />This involves business stakeholders in the planning process, creating short-term plans that can be easily changed, and focusing on delivering value to the business.</span></li><li data-sourcepos="4:1-4:203" style="margin-bottom: 10px;"><span style="font-family: inherit;">Use agile methods for building and deploying new IT systems: <br />This uses iterative and incremental development, working in small teams, and getting feedback from users early and often.</span></li><li data-sourcepos="5:1-6:0" style="margin-bottom: 10px;"><span style="font-family: inherit;">Use agile approaches for operating and maintaining existing IT systems: <br />This utilises continuous improvement techniques, automating tasks, and responding quickly to changes in business (and especially Non-Functional) requirements.</span></li></ul><div><span style="background-color: white; color: #1f1f1f; white-space-collapse: preserve;"><span style="font-family: inherit;">And ultimately there is no one-size-fits-all approach. The best approach will vary depending on the specific organisation's needs, circumstances and resources.</span></span></div><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-44534697296256520232023-02-07T13:49:00.002+00:002023-09-05T13:51:46.787+01:00Plan Buy Run - advantages & disadvantages<p><span style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; white-space-collapse: preserve;">The plan-build-run (PBR) IT model is a traditional approach to IT management that divides the IT function into three distinct phases:</span></p><ul data-sourcepos="3:1-6:0" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 36px;"><li data-sourcepos="3:1-3:185" style="margin-bottom: 10px;">Plan: <br />This involves developing a strategic plan for IT, including identifying the organization's IT needs, setting goals, and developing a roadmap for achieving those goals.</li><li data-sourcepos="4:1-4:123" style="margin-bottom: 10px;">Build: <br />This involves designing, developing, and implementing new IT solutions to meet the organization's needs.</li><li data-sourcepos="5:1-6:0" style="margin-bottom: 10px;">Run: <br />This phase involves operating and maintaining the organisation's IT infrastructure and applications.</li></ul><p data-sourcepos="7:1-7:267" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">The PBR model has several advantages, including:</p><ul data-sourcepos="11:1-14:0" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 36px;"><li data-sourcepos="11:1-11:63" style="margin-bottom: 10px;">It provides a clear and structured approach to IT management.</li><li data-sourcepos="12:1-12:79" style="margin-bottom: 10px;">It helps to ensure that IT is aligned with the organization's business goals.</li><li data-sourcepos="13:1-14:0" style="margin-bottom: 10px;">It can help to improve efficiency and reduce costs.</li></ul><p data-sourcepos="15:1-15:62" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">However, the PBR model also has some disadvantages, including:</p><ul data-sourcepos="17:1-20:0" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 36px;"><li data-sourcepos="17:1-17:51" style="margin-bottom: 10px;">It can be inflexible and slow to adapt to change.</li><li data-sourcepos="18:1-18:66" style="margin-bottom: 10px;">It can be difficult to coordinate the three phases of the model.</li><li data-sourcepos="19:1-20:0" style="margin-bottom: 10px;">It can lead to siloed thinking within the IT organization.</li></ul><p data-sourcepos="21:1-21:276" style="background-color: white; color: #1f1f1f; font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 24px 0px; white-space-collapse: preserve; word-break: break-word;">The PBR model is therefore seen as a waterfall approach to IT management, as each phase is completed sequentially before the next phase begins. </p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-63834678262273917622023-01-05T09:04:00.004+00:002023-05-04T09:07:26.065+01:00Using other blogging platforms<p> I've not been using Blogspot for about a year, as I have been using other blogging platforms instead.</p><p>Why?</p><p>Well I've noticed that this blog is getting less & less traffic and also less traction in search engines (with some posts falling out of Google entirely).</p><p>Perhaps its best to just use this platform more my informal thoughts before posted articles that get more traffic & engagement on Medium, LinkedIn, etc.</p><p><br /></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-82107680469965259972022-12-12T09:36:00.004+00:002022-12-12T09:37:15.654+00:00New Zealand Government mandates tech giants pay for news<p>Some people argue that social media sites, such as Facebook and Google, should pay for the news content that they use, as it helps to support journalism and the production of high-quality news. Others believe that such a move could be harmful to the free flow of information on the internet and could lead to less diversity in the news. Ultimately, the decision on whether or not to make social media sites pay for news would need to be made by individual governments based on the specific circumstances and considerations of their own countries.</p><p>However The New Zealand government has now announced that it will introduce a law mandating that big online digital companies like Alphabet’s Google and Meta Platforms pay New Zealand media companies for the local news content that appears on their feeds.</p><p><a href="https://thenewamerican.com/new-zealand-mulls-over-law-to-make-facebook-and-google-pay-for-news/">https://thenewamerican.com/new-zealand-mulls-over-law-to-make-facebook-and-google-pay-for-news/</a></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-1408267886515061492022-03-03T20:17:00.002+00:002022-09-05T20:27:08.969+01:00 The little secret most SEO agencies still don't want to acknowledge.<p>Its time to confess all folks!</p><p>The little secret that most Search Engine Optimisation (SEO) agencies still don't want to acknowledge is that SEO still works even when you stop employing the agency... but with one huge caveat. </p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhKl1bCPnjoyHDRAfV9g7maOawjhPBuuR_AOBlUWkF6Q9nT4wd2Pii-EZDw318lOb1Lucx9nuWJrAWtZyjHkJgEjgRuUiIzozHO-PBz40VLLGhwYw3UFvNR6vW6hzhe6ZBzHwVVr8-XvdCyL7q75PsTSCtG4aNSYpJbnTZKXUm4FPH8SPQz9uxA2jEy" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="78" data-original-width="326" height="77" src="https://blogger.googleusercontent.com/img/a/AVvXsEhKl1bCPnjoyHDRAfV9g7maOawjhPBuuR_AOBlUWkF6Q9nT4wd2Pii-EZDw318lOb1Lucx9nuWJrAWtZyjHkJgEjgRuUiIzozHO-PBz40VLLGhwYw3UFvNR6vW6hzhe6ZBzHwVVr8-XvdCyL7q75PsTSCtG4aNSYpJbnTZKXUm4FPH8SPQz9uxA2jEy" width="320" /></a></div><br />Yes, unlike paid digital marketing, which stops delivering new visitors almost immediately after it is turned off... the SEO efforts made to improve a client's website ranking in search engines won't be immediately reversed when you stop using that agency*. <p></p><p>So in the same way that organic rankings improve over time from effective optimisation efforts, sites tend to take time to drop lower and lower when SEO is ignored.</p><p>How quickly these rankings drop depends considerably on the site, the competition and a number of other factors. And my experience has been that continual sustained SEO efforts have better success that turning that optimisation effort on and off over time.</p><p>*Unless they have used paid inbound links and stop these straight away. In which case, you shouldn't have hired that agency for SEO in the first place!</p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-90073022243302184972022-01-28T17:23:00.001+00:002022-01-28T17:23:09.541+00:00European Interoperability Framework and transport & mobility<p>Yesterday I <a href="https://press20.blogspot.com/2022/01/what-do-we-actually-mean-by.html">posted (for the first time in ages)</a> that I had found a useful diagram called the "European Interoperability Framework" covers different levels of interoperability.</p><p>This work from the European Commission in March 2017 gives specific guidance on how to set up interoperable digital public services. <a href="https://ec.europa.eu/isa2/eif_en">https://ec.europa.eu/isa2/eif_en </a></p><p>It documents 47 clear recommendations on how to improve governance of interoperability activities and ultimately improve the quality of European public services. And in my opinion this includes the transport & mobility sector.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiGumTxhCvpAMHalAnBXi5ScobuKwFpOFWLLj_e2hTdaM8pGibZfZhGo5JP47FJl7OHYvTt3_Te3OWjrBV0pSZXqj5AEqzvh8EjHcvRXqR84FUkPm4jKKRl9RZTd6KPrtHYPElSLO6pKA9yofmwrVkqgv7WL6MojysL2lYuDjSnYjpDuY0XNLw_Qx_8=s1702" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="905" data-original-width="1702" height="255" src="https://blogger.googleusercontent.com/img/a/AVvXsEiGumTxhCvpAMHalAnBXi5ScobuKwFpOFWLLj_e2hTdaM8pGibZfZhGo5JP47FJl7OHYvTt3_Te3OWjrBV0pSZXqj5AEqzvh8EjHcvRXqR84FUkPm4jKKRl9RZTd6KPrtHYPElSLO6pKA9yofmwrVkqgv7WL6MojysL2lYuDjSnYjpDuY0XNLw_Qx_8=w479-h255" width="479" /></a></div><br /><p>The "European Interoperability Framework" diagram clearly makes the distinction between four layers of interoperability governance: legal, organisational, semantic and technical</p><p><b>Legal interoperability:</b><br />This is from legislation that suits not only the physical but also the digital world. Its purpose is to facilitate interoperability between public services at the lower levels</p><p><b>Organisational interoperability:</b><br />This provides consistency of processes for optimised data exchange </p><p><b>Semantic interoperability:</b><br />This ensures that the precise format and meaning of the data and information exchanged is preserved and understood between each party. <br />In other words that data entities & elements and the relationship between them are clear.</p><p><b>Technical interoperability:</b><br />Ensures that systems are linked to each other correctly for the exchange of data. This ultimately requires the use of formal technical specifications.</p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0tag:blogger.com,1999:blog-1193110888000243108.post-81063065506072606062022-01-27T16:24:00.001+00:002022-01-28T16:54:14.462+00:00What do we actually mean by Interoperability ?<p>I not only run a digital strategy & marketing consultancy (<a href="https://idealinterface.co.uk/">Ideal Interface</a>), but also chair a transport data standards organisation (<a href="https://opentransport.co.uk/">The Open Transport Initiative</a>). </p><p>Unsurprisingly I do speak a lot about Interoperability and its benefits. However I recently found this very useful diagram in a document from the University of Ghent (or Gent, if you speak Dutch):<br /><a href="https://biblio.ugent.be/publication/8504205/file/8504206">https://biblio.ugent.be/publication/8504205/file/8504206</a></p><p>The diagram, annotated as the "European Interoperability Framework" covers different levels of interoperability.</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiWJQjbEl-XJiR9Niptu0myVFCMAUw_Q179qW4_o-tEqRxBKqQ_I26BdEOh_czcIPQWi0i5xJHevYN4yVYLUcFd6fJDp3tg5LthI7QIA1oMqKKaZJURKKC_7_Gs-ZTqE3EA5G5gEIXRnr0L6h2oqsA5hFWL_Or8qm8sL1z83uGiDquV6ajWondSwyIy" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="426" data-original-width="582" height="335" src="https://blogger.googleusercontent.com/img/a/AVvXsEiWJQjbEl-XJiR9Niptu0myVFCMAUw_Q179qW4_o-tEqRxBKqQ_I26BdEOh_czcIPQWi0i5xJHevYN4yVYLUcFd6fJDp3tg5LthI7QIA1oMqKKaZJURKKC_7_Gs-ZTqE3EA5G5gEIXRnr0L6h2oqsA5hFWL_Or8qm8sL1z83uGiDquV6ajWondSwyIy=w458-h335" width="458" /></a></div><br /><p></p><div class="blogger-post-footer">Hayden Sutherland
Ideal Interface Ltd UK
http://www.idealinterface.co.uk</div>Haydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.com0