tag:blogger.com,1999:blog-1193110888000243108.post6882915395060049008..comments2024-02-29T18:20:22.736+00:00Comments on Press 2.0: UK eCommerce continues to get more usableHaydenhttp://www.blogger.com/profile/01294002314572089407noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1193110888000243108.post-6323373104368884842009-11-24T11:57:10.351+00:002009-11-24T11:57:10.351+00:00Tristan
Thanks for your comment. I especially like...Tristan<br />Thanks for your comment. I especially like your phrase "If it ain’t broke you ain’t looking hard enough"... I may use that subsequently.<br />Attributing eCommerce sales to nearest stores is a complex and often pointless exercise. One eCommerce client have worked for tried this analysis and found out that sales were greatest in those areas furthest from its stores. Therefore travel distance vs. postage cost was an issue. Go figure! :-)<br />Multi-channel sales is obviously an important part of the revenue mix for e-Tailers, including all combinations (order online & pick up from store, order online & return to store, order in store & have online account show purchase), but for many the technology & cost of implementation becomes the limiting factors.<br />HaydenHayden Sutherlandhttps://www.blogger.com/profile/05856244651310633376noreply@blogger.comtag:blogger.com,1999:blog-1193110888000243108.post-60621819436784156492009-11-19T02:26:53.319+00:002009-11-19T02:26:53.319+00:00There are some interesting ecommerce points in thi...There are some interesting ecommerce points in this recent John Lewis presentation. Esp for me having worked their when it launched. My favourite on being that they now are trying to integrate the site with all stores "by attributing sales to closest store to customer" As this was an issue to start with that the only takes sales targets from the stores so they are not so keen on it. Though as it would allow smaller stores to sell all products it can benefit them.<br />http://snowpatrol.snowvalley.com/2009/11/04/john-lewis-keynote-at-internet-retailing/<br />Other nice take away was :<br />Web-only customers spend £Y. Store only customers spend £Yx4. Customers that use both channels spend £Yx8 – this is why they want to make every customer multi-channel. <br />And the final note is good for improving ecommerce. "If it ain’t broke you ain’t looking hard enough"Anonymoushttps://www.blogger.com/profile/02259239222145337723noreply@blogger.com