Business as usual

I was recently asked what 'BAU' meant on some documentation I produced and had to explain how an online project took some resources away from their day job, whilst it left others to continue with their usual work.

However, this got me thinking about how web projects and all things digital have now become the standard thing to do, rather than the latest & greatest they were several years back. No longer do people raise a suspicious eyebrow when you say "I'm working on a great new website for a High Street retailer" or "We're delivering a online application that makes it easier for customers to contact a holiday company"

The web has become business as usual.