I'm amazed that so many existing & newly
-developed websites are still making so many Search Engine Optimisation mistakes. It seems to me that so many organisations are ignoring the basics when it comes to organic improvement of their main online asset.
I see it time and time again:
- Poor keyword analysis
- Unrealistic placement targets
- Poor quality coding
- Duplicate (or very similar) content
- No redirects for deleted pages
- Badly written content
Why is this?