Tuesday, March 27, 2018
Monday, March 5, 2018
I believe that digital technologies are changing every industry. Or to put it another way, I've yet to meet one that remains unaffected. And therefore companies have quite rightly identified the need to reinvent their business models, products and approaches to just survive in an environment that is changing faster and faster each day.
Therefore just meeting the digital challenge (let alone trying to innovate ahead of it) means creating new ways to solve industry-wide problems in new ways... often with software rather than physical objects.
In other words.... organisations now need to change their way of thinking as well as completely amend their investment in new technology, business models, and processes.
In my view this is the way they can truly create the most value for their customers (and employees) and therefore compete better in an ever-changing digital economy.
But just changing the skills needed for digital transformation isn't enough.
Thursday, March 1, 2018
- Creating an XML sitemap (sitemap.xml) that updates regularly (e.g. daily)
- Optimising all page titles
- Optimising all page meta descriptions*
Tuesday, February 13, 2018
News Corp announced last week revenues of $2.18bn for the last 3 months of 2017. But aside from the 3% year-on-year improvement, the biggest headline grabbing phrase was reserved for CEO Robert Thomson describing the dysfunctional digital environment as "The bot-infested badlands".
This is clearly him positioning his brands as the quality online publishers and the opposite of the digital locations that are "hardly a safe space for advertisers, whose brands are being tainted by association with the extreme, the violent and the repulsive".
Monday, February 5, 2018
But what's your definition of the term Content Strategy?
"A Content Strategy should aim for the creation of engaging and appropriate content that delivers improvements in the agreed Key Performance Indicators (KPI's)"
Those KPI's most often being:
- Increase online visitors & sessions
- Increase online engagement (most likely reported as a reduction in page bounce rates)
- Convert lookers to bookers (or into whatever your main commercial goal is)
Wednesday, January 31, 2018
Here's my top 4:
The move to cloud
The digitisation of services
The conversion of the physical into software has been happening for some while. We've had digital media players and MP3 collections for many years now and you only have to look at how many of our daily tools are on our mobile devices, including: cameras, credit cards, health meters, maps, messengers and travel tickets. Now, with increased processing capability everywhere, what else can now move from being tangible to tap-able?
The creation and use of APIs