I believe that digital technologies are changing every industry. Or to put it another way, I've yet to meet one that remains unaffected. And therefore companies have quite rightly identified the need to reinvent their business models, products and approaches to just survive in an environment that is changing faster and faster each day.
Therefore just meeting the digital challenge (let alone trying to innovate ahead of it) means creating new ways to solve industry-wide problems in new ways... often with software rather than physical objects.
In other words.... organisations now need to change their way of thinking as well as completely amend their investment in new technology, business models, and processes.
In my view this is the way they can truly create the most value for their customers (and employees) and therefore compete better in an ever-changing digital economy.
But just changing the skills needed for digital transformation isn't enough.