Tuesday, February 24, 2015

Guest blogging on a new site - why do it?

My guest blog post for SEMRush.com went live today.
How to Get 6800% ROI from a Single E-commerce Marketing Campaign

It is already getting quite a few mentions on Twitter and the post has had one positive comment so far.  This is my first post for this site and it will be interesting to see if this builds followers or traffic to my site.

One question I have mostly asked myself recently is why I decided to write this post for SEMRush rather than: my own blog (this one), my column on The Drum or even as a direct post on Linkedin (which I have yet to do yet, but for some reason I am apprehensive about doing).

In short.. I wanted to try something different and in a slightly vain way I wanted to be read by a different audience.

Let's see if this actually happens

Thursday, February 19, 2015

Using a Press Release to get the message across

Yes, I have used a good old fashioned Press Release to announce that we had recently won some work:
http://www.24-7pressrelease.com/press-release/ideal-interface-extends-fmwfastenerscom-account-401888.php

I'm still trying to find out the entire value generated by spending this $89 - but already the story has been picked up by different online news sources, including:

NBC:
http://www.nbcrightnow.com/story/28145423/ideal-interface-extends-fmwfastenerscom-account

ABC:
http://www.13abc.com/story/28145423/ideal-interface-extends-fmwfastenerscom-account

and a bunch of other sites