Monday, July 17, 2017

Digital roles overlap even more

Last year I posted how digital roles now overlap so much, it is becoming harder and harder to understand them. And provided a diagram to show this overlap between: social media, PR, website management, ecommerce and marketing

I therefore thought I would extend this diagram to other digital roles, including analysis, architecture and operations.

I think its therefore fair to say that, a year-on, roles in this sector increasingly overlap.




Thursday, July 13, 2017

Pay Your Amazon Marketing Costs With Your Amazon Revenue

It is now possible to automate your Amazon Marketing Services payment in a new way... with your own Amazon revenue.

Amazon offers those customers who advertise on their global eCommerce platform the ability to deduct their marketing costs from the payment that Amazon makes back to them.

Yes, this can be a double edged sword... in that you don't need to separately fund your AMS spend, but it is also a lot easier to spend money on marketing in Amazon.