A recent piece of research (from Insight Express) has found that:
“Other than the economy, brand measurement is the single biggest obstacleSo I asked a few large company contacts recently what they were doing about brand measurement and most said "err... nothing really" or words to that effect. Now, I undertsand that this wasn't a representative sample of the entire UK business world, but given that some of these people were at least considering brand buzz monitoring tools or services last year., I do have to ask...
holding back the growth of online advertising.”
Has Brand measurement got any better?