Thursday, July 23, 2009

Has Brand Measurement got any better?

A year or so ago i blogged about brand and sentiment monitoring tools I had experience of. The market back then was just starting really, but you would have hoped that things would have moved on somewhat and products would have matured (atleast a bit)

A recent piece of research (from Insight Express) has found that:
“Other than the economy, brand measurement is the single biggest obstacle
holding back the growth of online advertising.”
So I asked a few large company contacts recently what they were doing about brand measurement and most said "err... nothing really" or words to that effect. Now, I undertsand that this wasn't a representative sample of the entire UK business world, but given that some of these people were at least considering brand buzz monitoring tools or services last year., I do have to ask...

Has Brand measurement got any better?
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