Wednesday, May 23, 2012
Ecommerce for everyone
I work with some fab companies, helping them implement or take their ecommerce operations forward. These tend to be major organisations who have established retail operations, such as stores.
The digital marketplace has quickly filled up, leaving only those companies who have yet to take the ecommerce leap. This is a diminishing minority now, mainly made up of those who think they are either too small to set up an online sales channel or who are happy enough to let someone else run the digital commerce channel for them.
But what opportunities are there for other companies to move into the ecommerce space? What about those websites who don't already have an existing sales channel, could they benefit?
Setting up a professional ecommerce operation isn't as difficult as you might think.
Isn't it about time we had eCommerce for everyone who wants it?